Nevertheless, misconceptions and myths persist. Don’t let these false beliefs stop you from considering a network marketing business. You can achieve success in a network marketing venture if avoid common MLM mistakes, gain a solid understanding of the industry, choose a company carefully, find a quality sponsor, and commit time and effort to your business.
Odds are, somebody in your life works or has worked for a multi-level marking company, called MLM companies for short. If you’ve ever had a friend on social media invite you to join their sales team or attend an online shopping party, it probably had connections to an MLM company. Some people think of MLM companies as some opportunistic scam, but that actually couldn’t be further from the truth. Learning a little bit about how these companies can help you understand why they provide a wealth of opportunity for income and professional growth. In fact, you’re probably very familiar with many of the best MLM companies in the business without even knowing it.
It was not until August 23, 2005 that the State Council promulgated rules that dealt specifically with direct sale operation- Administration of Direct Sales (entered into effect on 1 December 2005) and the Regulations for the Prohibition of chuanxiao (entered into effect on 1 November 2005). When direct selling is allowed, it will only be permitted under the most stringent requirements, in order to ensure the operations are not pyramid schemes, MLM, or fly-by-night operations.
Growing up, multimillion-dollar earner, internationally renowned motivational speaker, success strategist, author, and sales trainer, Gloria Mayfield Banks managed a learning disability to achieve not one, not two, but three college degrees - including a MBA from Harvard University. Gloria’s high-energy persona and inspirational teaching style ...…
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It’s important to get a complete picture of how the plan works: not just how much money distributors make, but also how much time and money they spend on the plan, how long it takes before they're earning money, and how big a downline is needed to make money. One sign of a pyramid scheme is if distributors sell more product to other distributors than to the public — or if they make more money from recruiting than they do from selling.
The friend continues, “It gets better! If those 3 recruits each recruit 3 people themselves, you’ll earn 5% commission on the product they buy from the company as well. You’ll be a ‘Gold Star’ level distributor at this point and you’ll be able to buy product from the company at a 30% discount. To maintain this status, your group of 12 recruits beneath you need to collectively buy $1,200 worth of product each month from the company.”
Much has been made of the personal, or internal, consumption issue in recent years. In fact, the amount of internal consumption in any multi-level compensation business does not determine whether or not the FTC will consider the plan a pyramid scheme. The critical question for the FTC is whether the revenues that primarily support the commissions paid to all participants are generated from purchases of goods and services that are not simply incidental to the purchase of the right to participate in a money-making venture.
Owner Two develops a business that also sells $100 USD worth of goods each month. Like Owner One, Owner Two receives a bonus for his sales volume on top of any retail profit he has made. By sponsoring Owner Two, Owner One who has generated $100 USD of sales, is also credited for the $100 USD produced by Owner Two. Therefore Owner One’s total business sales volume is considered to be $200 USD.
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In an October 15, 2010 article, it was stated that documents of a MLM called Fortune Hi-Tech Marketing reveal that 30 percent of its representatives make no money and that 54 percent of the remaining 70 percent only make $93 a month, before costs. Fortune was under investigation by the Attorneys General of Texas, Kentucky, North Dakota, and North Carolina with Missouri, South Carolina, Illinois, and Florida following up complaints against the company. The FTC eventually stated that Fortune Hi-Tech Marketing was a pyramid scheme and that checks totaling more than $3.7 million were being mailed to the victims.
Marketing is part industry-driven and part creative thinking. In the case of network marketing, it is also about finding salespeople with charisma. When you hire people who are excited about your business and product, they will share that enthusiasm with others. An enthusiastic sales force leads to more sales, but also to more recruits into your marketing network.
In the late 1940’s and early 1950’s (after WWII) the concept of a franchise business gained traction. In a franchise, you rent the business model that someone else (Franchisor) has perfected. One of the very first franchises was started by John Pemberton in 1886 when he created a beverage with a secret recipe and licensed bottling territories to others. This became Coca Cola. Rexall Drug Stores and even General Motors started out as Franchises. As in any new industry or business model there are abuses by unethical promoters and business persons (think of the robber barons and anti-trust regulations). By the 1960’s franchising was getting a black eye. Deceptive sales practices, double selling the same franchise territories to different persons and financial insolvency of the Franchisor were rampant. Eventually, in 1979 federal regulation came into play. The unscrupulous and under-funded Franchisors went away and the legitimate players who complied with the FTC regulations changed and became giants. (Think Subway, McDonalds and others.)
One of the earliest critics of Amway, former insider Stephen Butterfield, wrote about how its conservative economic policies actually helped bolster Amway’s ranks in his 1985 book, Amway: The Cult of Free Enterprise. “In alliance with the religious right, Amway (which stands for American Way) has spent more than three decades building an authoritarian, pro-business movement in the American middle class,” according to a promotion blurb for the book. “Amway preaches devotion and obedience to its leaders, hard work and sacrifice for the Company, contempt for the poor and worship of the rich.”
Sales agents in MLM companies frequently work for commissions on sales. In addition, MLM agents typically get commissions on the sales of their “downstream.” Sales agents are able to recruit new sales agents into their “downstream,” and those sales agents can recruit new agents as well. An MLM sales agent usually makes money from each sale in their “downstream,” creating a form of passive income.
I’m truly sympathetic to this desire. A lot of folks are struggling financially out there; Dad’s salary alone isn’t enough to support the family (or he’s out of work altogether), and Mom getting a job may not be a big help once the cost of childcare is factored in. Plus, a lot of moms simply don’t want to send their kids to childcare and want to be able to stay home with their children.
But then Jim sees something in the starter brochure: Instead of just buying the amount of shakes that he needs to fulfill the demand for them among his friends and family, Company A requires Jim to buy $100 worth of shakes each month to maintain his status as a distributor. The company says you need to do this so you have enough inventory to sell to people and so you yourself can use the product.
That brings up another difference between traditional franchises and MLMs: When you own a traditional franchise, you’re not pressured to recruit other people to become fellow franchisees. In fact, if you did that, it could ruin your chances at economic success because you’d be competing with multiple business owners for the same customers. Also, that would be an illegal franchise pyramid scheme.