Multi-level marketing (MLM), also called pyramid selling, network marketing, and referral marketing, is a marketing strategy for the sale of products or services where the revenue of the MLM company is derived from a non-salaried workforce selling the company's products/services, while the earnings of the participants are derived from a pyramid-shaped or binary compensation commission system.
If you’re headed towards the future, WGN will be there waiting. This company is ready to take on the world and they just may be ready to do so. They sell every futuristic gadget you could think of, some items include their space phones, wearable tech, and VR (virtual reality gear). They’ve only been in business for a limited amount of years, but they are on a constant rise in the MLM list of top 100 businesses globally.
Eric hit it it square on the head with Go Pro. Honestly…the title says it all. If you want to become a professional in network marketing, then his book is a must read. That means non-negotiable. If I want to become a pro, it is a requirement to read;Go Pro;. Get his book now! This book is already destined to become an all-time classic for our profession. --Todd Falcone, Network Marketing Speaker, Coach and Trainer
Let’s face it, whether you call it multi-level marketing, direct sales, or network marketing, the entire industry gets a bad rap. It’s often labeled as a pyramid scheme or get rich quick scam, and frankly, there is ample evidence to approach it with caution. However, as I have studied trends in this business model, I have come to a very different conclusion. One that actually suggests that network marketing can play a crucial role in how well baby boomers and others transition into retirement.
MLM salespeople are, therefore, expected to sell products directly to end-user retail consumers by means of relationship referrals and word of mouth marketing, but most importantly they are incentivized to recruit others to join the company as fellow salespeople so that these can become their down line distributors. According to a report that studied the business models of 350 MLMs, published on the Federal Trade Commission’s website, at least 99% of people who join MLM companies lose money. Nonetheless, MLMs function because downline participants are encouraged to hold onto the belief that they can achieve large returns, while the statistical improbability of this is de-emphasised. MLMs have been made illegal in some jurisdictions as a mere variation of the traditional pyramid scheme, including in mainland China.
Now we’re getting into the real heavyweights. Tecademics is one of the most extensive digital marketing training programs out there, within and outside of MLM. Founder Chris Record started Tecademics after completely crushing it at Empower Network. Their training comes at a steep price tag, although it’s nothing compared to the price of a university degree.
No work-at-home scheme is more misunderstood and demonized than network marketing. At it’s best, network marketing is seen as unimportant mommy-businesses or something strange uncle Bob does to find his fortune. At it’s worst, network marketing is perceived as being full of greedy snake oil salespeople and shysters. But once you get past the old attitudes and misconceptions, network marketing is a viable way to start a part-time home-based business. The first step to success is to decipher the myths from the truth.
Because of the structure of a network marketing business, many people mistakenly believe that all MLM companies are illegal pyramid schemes. In actuality legitimate network marketing companies are not pyramids. The belief that MLM companies are illegal pyramid schemes may have popularly taken root in 1975, when the United States Federal Trade Commission (FTC) accused Amway Corporation of being an illegal pyramid. However in 1979 a US Federal Judge determined that the networking marketing plan used by Amway was indeed a legitimate business model. This decision in turn helped to legitimize other MLM companies.
On a side note, I started using doTERRA about five years ago and love the oils! I didn’t join them to sell, or make money. I just wanted to raise awareness in what they could do and help with for individuals and families, as they did me and mine. In fact, many of my friends are now distributors (not under me). Lost opportunities? Not at all, in my book. More power to them! Back to R + F, and a little more insight from you would certainly scratch an itch.
I’m sure you’re wondering now; can you actually make money with Network Marketing? The answer is “YES”, you can, but only if you are willing to do the work to grow your network, to really sell the product or service. You have to really believe in yourself and the service or product you are selling if you are going to achieve any level of success. You do not only have to be willing to SELL to the end consumer, you definitely have to be willing to put in the time and effort to train others, and to get them ENTHUSIASTIC over the product or service as well. It takes some time and dedication, but if you believe in yourself, you believe in the product or service and are willing to put in the hard work, you CAN succeed beyond your wildest dreams in Network Marketing!
But many people can’t recruit enough folks and they end up spending a lot of their own money. As Laryea points out, “Recruits are often expected to purchase ‘starter kits’ or inventory to start selling products, which also earn the recruiters (and the recruiters’ recruiter) commission. Thus, multilevel marketing as a business strategy incentivizes participants to grow a sales network underneath them, also called a downline.”
This is an incredible easy book to read that is filled with lots of tips and tools that can help you move from a place you may be uncomfortable to a better place. The GoPro tips will help me jump start my business as well as provide the guidance on how to get to that next level. I loved that Eric shared his successes and challenges in a fairly easy to understand and sometimes amusing way. This book is definitely worth reading if you want to become a Network Marketing Professional. My Rodan+Fields business will grow as a direct result of Eric's sage advice.
look if you go and search top MLM businesses, no matter what link you click on, the number one company is amway. Why everyone goes with different companies i don’t get it, check it out compare to mary kay. Here’s the thing though, I contract with amway, but my organization is worldwide. Mentorship organization. I feel which ever MLM business you choose, join a mentorship organization that is in that business. The reason why amway is number one is because of worldwide. it’s only 10% of everyone that is in amway, yet 90% of the 6 and 7 figure earners are part of worldwide…why? because they broken down the company and know exactly how to succeed and retire quicker than someone who tries amway on their own or joins another mentorship company. what’s the success rate? to those who do what others have done 100%. So at the end of the day, consider all of this. With amway and worldwide, it doesn’t matter how old you are, where you come from, ANYONE can do it. Mary Kay is a female company, good luck getting a bunch of single dudes to make it with that.
All of this means there is a massive need for supplemental income. The ability to add £1,000 or £2,000 a month will double MOST retirees monthly incomes. This extra money will transform their retirement experience. These FACTS will continue to drive people into credible Network Marketing companies. People aren’t going to dig ditches at age 70 or 80, but they can open their mouths and share about products, opportunity and community.
Herbalife is a network marketing company that specialises in meal replacement and other fitness supplements. One of their big name brand ambassadors is Cristiano Ronaldo, who is a world famous footballer. Herbalife did undergo some trying time in 2011 with a few legal issues here and there; the company is however, back and better, with more of its products making its way to the grocery shelves. Herbalife offers network marketers the opportunity to resell its products for profit, although marketers will earn no compensation for recruiting new marketers.
Français: devenir pro du marketing en réseau, Español: tener éxito en las redes de mercadeo, Deutsch: Im Network Marketing erfolgreich werden, Português: Alcançar o Sucesso com Marketing Multinível, Italiano: Avere Successo nel Network Marketing, 中文: 成功进行网络营销, Русский: преуспеть в сетевом маркетинге, Nederlands: Succesvol zijn in netwerkmarketing, Bahasa Indonesia: Sukses Di Pemasaran Jaringan, العربية: النجاح في مجال التسويق الشبكي, Tiếng Việt: Thành công trong việc kinh doanh theo mạng, ไทย: ประสบความสำเร็จในการตลาดแบบเครือข่าย
One of the earliest critics of Amway, former insider Stephen Butterfield, wrote about how its conservative economic policies actually helped bolster Amway’s ranks in his 1985 book, Amway: The Cult of Free Enterprise. “In alliance with the religious right, Amway (which stands for American Way) has spent more than three decades building an authoritarian, pro-business movement in the American middle class,” according to a promotion blurb for the book. “Amway preaches devotion and obedience to its leaders, hard work and sacrifice for the Company, contempt for the poor and worship of the rich.”
* Go Pro Recruiting Mastery – the world’s #1 generic training event for the Network Marketing Profession. Join us December 4-6, at the MGM Grand Garden Arena in Las Vegas, Nevada. You will hear from top international thought leaders including Magic Johnson, John Maxwell, and dozens of Million-Dollar Earners. It’s an extraordinary event that you and your team can’t afford to miss. To learn more, go to GoProRecruiting.com.
Not listed but if you are looking Vasayo (pre-launch Jan 3rd!) is new started by the founder of MonaVie which did over a billion dollars in only 5 years! I can show you and let you know everything about the company and how I am making money with it if you send me your info. I am on facebook as well. There are 5 products right now that are cutting edge, new and really really exciting. I waited a week to promote after purchasing the products and wow! The absorption is 90-100% as opposed to all other vitamins/supplements out there that are 5%-15%.
I’m very surprised at the rankings. In full disclosure I am partnered with Isagenix International and we happen to be ranked #22 globally by DSN in only our 15th year. We do $1B/year in sales and are breaking records every day with an annual growth rate of 30%+ annually. Some of the “top 10” are nowhere near these stats. We have also won 45 Stevie Awards, 10 years straight on the Inc. 5000 list, and more. I think all of these companies are great and doing great things but I question the criteria for what makes them tops!
Perfect reply That’s exactly what gives network marketing a bad name. Sheesh. If you find something you’re passionate about then go for it. But first ask, how many people can you personally find who have replaced their income at such n such a company? I’m grateful to say I have hundreds of dōTERRA advocates who have, and who go about it with integrity. Thanks for all the research, it was fun to read. I’d recommend looking at retention as well sometime.
Thanks for this post. Very helpful. I do like direct sales; one reason for this is that it helps keep alive that age-old tradition of people interacting face-to-face (rather than mainly through texting and social media). For that reason, I think MLMs should target the lonely Millennials. Anyway, I was a member/distributor of Advocare for over 10 years and still miss the products and the activities in the company, now that I am temporarily out. I still plan to sign up again when I can afford it (long story–I’ll spare you). I am now involved in Melaleuca, and I must say in their defense that Melaleuca’s products are actually not overpriced. Because Preferred Customers are not only not expected, but also NOT ALLOWED to turn around and sell the products at the retail price, everyone pays the same low prices. (Granted, one can indeed go to the website and buy directly from the company if they do not want to become a Preferred Customer. Why would someone do that when the annual membership is only $19? Only if they do not want to commit to the minimum monthly requirement for Preferred Customers.) Public, keep this in mind! Don’t be fooled by the rebels who are selling old Melaleuca products on Amazon for way above the retail price!! You’re much better off buying fresh products directly from the factory, even if you pay retail price. Just sayin. My big question: What about Tupperware? I have been a Tupperware consultant for about 6 months, and I have found it to be extremely difficult to keep business going. The directors training me have said that Tupperware is the second most widely recognized brand name in the world, second only to Coca-Cola. If that is the case, why is it so hard to find people willing to host Tupperware parties? Why does it seem so hard to sell? Also, is it just me…Or, does Tupperware’s compensation plan stink?
Much has been made of the personal, or internal, consumption issue in recent years. In fact, the amount of internal consumption in any multi-level compensation business does not determine whether or not the FTC will consider the plan a pyramid scheme. The critical question for the FTC is whether the revenues that primarily support the commissions paid to all participants are generated from purchases of goods and services that are not simply incidental to the purchase of the right to participate in a money-making venture.
Just hitting their 5-year anniversary in the MLM health and wellness niche, they have already gained so much popularity. The company has won the Bravo Growth Award from the Direct Selling News Global. Yes, they won this award about two years ago, and yes that is when they were just starting out. They had so much potential, but eventually they came to booming halt, shattering into a bunch of tiny pieces (meaning a lot of MLM affiliates without jobs).
This company is still able to shine through, even though they are in tough competition with other well-known competitors such as Mary Kay and Avon. This company does promote their focus on having cruelty-free products for consumers and au natural ingredients, and from their stand point it looks like they could sling shot into the league of their rivals at any time. You can anticipate to watch them enter the billion-dollar yearly revenue stream pretty soon!
This argument suggests that only the people who get in early make money, which isn't true. Many ground-floor members make nothing while many who come in years later make a fortune. The truth is, in good network marketing companies, members can make any amount regardless of where they are in the organization. Income is related to effort, not position.
But if you understand how traditional direct selling used to work before MLMs, you’ll see that they really aren’t in the direct sales biz. If your grandpa sold encyclopedias door-to-door when he was in college, ask him if he was required to buy the encyclopedia sets himself in order to sell them to others. Ask him if he had to personally purchase a certain number of encyclopedias a month or year to keep his job. And then ask him if he was pressured to recruit more salesmen beneath him. The answer to all of those questions will be no. He didn’t make any money recruiting people to be salesmen — he made his money selling encyclopedias to housewives.