I initially spoke to a retired friend who said she joined a health and beauty direct selling company as a means of meeting new people. She had recently remarried and moved to a new location, so she combined the practice of meeting new people with making extra money.  After almost a decade in the business, she’s built a small niche business with family and friends despite switching to from one company to another competitor after three years.
Multi-level marketing (MLM) is known by a variety of names: network marketing, referral marketing—and more pejoratively (and/or when done unethically), pyramid marketing. In this structure, marketing and sales reps not only receive compensation for their own sales, but also receive a percentage of the sales generated by other salespeople they recruit (commonly known as one’s “downline”). (See also Referral Marketing)
The $50-$100 kept coming in (because of the type of business, very few customers drop out once they become customers). I wanted to re-commit to the business, so I started listening to the audio book. I started seeing what I was doing wrong. Eric would occasional weigh in with comments like "m ost distributors do this. Don't do that!" kind of advice that spoke directly to me.
As far as the retirement saving crisis is concerned, more and more people are coming to terms with the fact that they probably aren’t going to be able to save enough money to just sit around and slowly deplete their nest egg from age 62 to 100.  With the average 50 year-old estimated to have less than $50,000 in retirement savings, there is an obvious need to find alternative ways to either save more or generate supplemental income starting now, and continuing throughout retirement.  Moving beyond just the dollars and cents, boomers are growing tired of feeling guilty or bad about their past savings habits and are interested in moving towards possible solutions.
The way pyramid schemes are structured requires them to constantly recruit new people into the scheme. But this is unsustainable because at a certain point you run out of new recruits either because 1) you can no longer find anyone interested in joining, or 2) everyone on earth has become a member of the pyramid scheme. When you run out of new recruits, the pyramid collapses, leaving those at the bottom with a loss.
Consultants for It Works! frequently employ before and after photos highlighting unbelievable results. They claim that customers can minimize the appearance of cellulite, tighten loose skin, and achieve lasting weight loss results in as little as 45 minutes. The one thing they don’t mention? The fact that dietary supplements aren’t regulated by the FDA. So even if they don’t work, customers wouldn’t know about it.
Lauded as the #1 leadership expert in the world by Inc. Magazine, John C. Maxwell is a speaker, coach, and New York Times Bestselling Author. He has written more than 80 books - including the 21 Irrefutable Laws of Leadership and the 21 Indispensable Qualities of a Leader - that have sold more than 26 million copies and have been translated int ...…

I thought That your article was very good. My wife recently joined this company called World Ventures and me being me I figured it would be like some of the other companies that she has joined. You know a bunch of women companies scentsy, 31, etc but the reason I took notice is when she made 500. I know it’s not much but i know if she can make that faster than she has with some of the others she has joined without my help then maybe this thing is the real deal. What do you know about it? I have met some of the people and they seem genuine unlike some of these others like Amway and I don’t feel like it’s all about freaking selling like most of the others. Just shoot it to me straight.


The Federal Trade Commission issued a decision, In re Amway Corp., in 1979 in which it indicated that multi-level marketing was not illegal per se in the United States. However, Amway was found guilty of price fixing (by effectively requiring "independent" distributors to sell at the same fixed price) and making exaggerated income claims.[47][48] The FTC advises that multi-level marketing organizations with greater incentives for recruitment than product sales are to be viewed skeptically. The FTC also warns that the practice of getting commissions from recruiting new members is outlawed in most states as "pyramiding".[49]
We are not looking for everyone to join us. We are however looking for people with INTEGRITY. We are looking for Exceptional Leaders who will strive for Excellence. Leaders who will be Influential, making an Indelible impact on their team members. Leaders who will be Motivational, Inspiring others to POSITIVE action. Leaders who will be Instructional, Coaching and Teaching constantly and systematically. Leaders who are Liberal, Sharing of their time and talents with others. Leaders who are Punctual, always Remaining time conscious. Lastly, we are seeking Leaders who will be Relational, Developing healthy relationships with not only with team members, but especially with our customers.
While there are plenty of men who join MLMs, 75% of all participants are women. But that doesn’t mean that if you’re a dude you don’t need to understand exactly how MLMs work, as there’s a chance your wife will one day come to you with the idea of joining one. Hopefully you’ll have a conversation together about it, and hopefully, using the points we lay out below, you’ll be able to make the case that it’s a bad idea for her, and for your family.
Once you have decided to join a network marketing business, first decide which company is best for you. Do market research and buy the package. Upon buying package you will get in touch with your upline who is already in the business. Follow your upline to move forward. Just remember one thing always, network marketing is an awesome business which works on the compound interest theory. Initially you will have to work hard and results are less, but as soon as you grow you will have to work less and you will earn more.
Many people who complain about network marketing say they don't like the idea of "using" their friends and family to make money. However, network marketing doesn't reward people for using others. Success in network marketing comes from helping others reach their goals. A person cannot earn income from the efforts of their recruits without investing time in assisting them to earn income, as well. Admittedly, some network marketers see potential recruits as dollar signs, but those people are not as successful as those who are genuine in their effort to help their recruits do well.
No work-at-home scheme is more misunderstood and demonized than network marketing. At it’s best, network marketing is seen as unimportant mommy-businesses or something strange uncle Bob does to find his fortune. At it’s worst, network marketing is perceived as being full of greedy snake oil salespeople and shysters. But once you get past the old attitudes and misconceptions, network marketing is a viable way to start a part-time home-based business. The first step to success is to decipher the myths from the truth.
Nevertheless, misconceptions and myths persist. Don’t let these false beliefs stop you from considering a network marketing business. You can achieve success in a network marketing venture if avoid common MLM mistakes, gain a solid understanding of the industry, choose a company carefully, find a quality sponsor, and commit time and effort to your business. 
I don’t know much about World Ventures, Greg. I do have some very respected friends in the business who build that business and I do trust them. In ANY network marketing business, it more often comes down to what the independent business owner is putting IN to their business. Are they following the plan religiously? There is no company out there that can legitimately promise a get-rich-quick plan. You have to assume MLM is a 4+ year build – and only then when you’re going full-out. Most people don’t have the stamina for that – but if they do or can learn it, people can make a lot of money in many different companies.
Wow Collette! I’m a new Advocate with doTERRA, as is my wife. She wanted to start using oils to get our family off of medications as much as possible (and now we mostly are!) We chose doTERRA over all the other oils companies because of the process in which they farm and make their oils as well as the great culture they seem to exude. We just felt called to them.
Carl Rehnborg is credited as having started the multi-level marketing industry back in the 1930s. After learning about the benefits of dietary supplements in China, Rehnborg came back to the United States and started a company called The California Vitamin Company, which was later rebranded to Nutrilite. Six years after that rebranding, Rehnborg reorganized the company’s structure and the way it sold products into what we know as MLM today.
look if you go and search top MLM businesses, no matter what link you click on, the number one company is amway. Why everyone goes with different companies i don’t get it, check it out compare to mary kay. Here’s the thing though, I contract with amway, but my organization is worldwide. Mentorship organization. I feel which ever MLM business you choose, join a mentorship organization that is in that business. The reason why amway is number one is because of worldwide. it’s only 10% of everyone that is in amway, yet 90% of the 6 and 7 figure earners are part of worldwide…why? because they broken down the company and know exactly how to succeed and retire quicker than someone who tries amway on their own or joins another mentorship company. what’s the success rate? to those who do what others have done 100%. So at the end of the day, consider all of this. With amway and worldwide, it doesn’t matter how old you are, where you come from, ANYONE can do it. Mary Kay is a female company, good luck getting a bunch of single dudes to make it with that.
These nonsalaried workers may be stay-at-home parents, college students or part-time workers hoping to make money by selling products such as vitamins and makeup to their friends and family. But experts note that just selling products is typically not enough to make a profit, and workers are encouraged to recruit a "downline," a team of underlings from whose sales they also earn a commission, creating a pyramid-shaped compensation structure.
MLM salespeople are, therefore, expected to sell products directly to end-user retail consumers by means of relationship referrals and word of mouth marketing, but most importantly they are incentivized to recruit others to join the company as fellow salespeople so that these can become their down line distributors.[3][6][7] According to a report that studied the business models of 350 MLMs, published on the Federal Trade Commission’s website, at least 99% of people who join MLM companies lose money.[8][9] Nonetheless, MLMs function because downline participants are encouraged to hold onto the belief that they can achieve large returns, while the statistical improbability of this is de-emphasised. MLMs have been made illegal in some jurisdictions as a mere variation of the traditional pyramid scheme, including in mainland China.[10][11]
One of the main issue with people who are against Network Marketing is that there is a potential for abuse by unscrupulous businesses that take advantage of them, pocketing their money and returning very little in the way of dividends to the investor. One of the key areas of abuse with Network Marketing is what is known as the ‘Pyramid Schemes,’ so it would be right at the outset to explain what Network Marketing is and the difference between legitimate Network Marketing companies and Pyramid Schemes.
Amway’s outsize political influence goes back to 1979, when the FTC lost its pyramid case against Amway. After four years of litigation, an administrative law judge found that Amway did not run an “illegal” pyramid scheme because it had safeguards to protect against the reliance on recruitment. These included requiring its distributors to sell 70 percent of their inventory each month and to sell to at least 10 different customers per month. 

Here we’ve got a throwback to network marketing’s roots (Remember Tupperware parties? No? There’s a reason for that). Kitchen products, cooking demos, and mommy bloggers galore. Stay-at-home-moms looking for some flexibility are still a HUGE target demographic for MLM, so it’s no surprise that Pampered Chef has done so well that Warren Buffett decided he needed a piece of the action.
Even while the popular culture’s view of MLMs is shifting, FitzPatrick doesn’t think we’re yet at a tipping point where consumers reject them en masse. Trump’s election may help explain why. After the election, FitzPatrick says he sent out a newsletter to the many victims of pyramid schemes who’ve come to him for help, explaining the connections with Trump. 

Shaklee earned $515 million in revenue in 2013 and has a network of 1.25 million representatives around the world. It’s been around since 1956 and sells products in 8 countries around the world. Shaklee heavily advertises its daily regimen packages, including the popular Foundations Regimen, Healthy Solutions Regimen, and Smart Heart Blood Pressure Regimen, all of which include multiple Shaklee products.
Some multilevel marketing companies sell protein powders to high performance athletes. Others sell multivitamin supplements to pregnant mothers. And some sell memory-boosting supplements to elderly people. The world of health and nutrition companies is vast, and there are all sorts of new niches to explore. New MLMs are springing up every year trying to best the next USANA.

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It’s important to get a complete picture of how the plan works: not just how much money distributors make, but also how much time and money they spend on the plan, how long it takes before they're earning money, and how big a downline is needed to make money. One sign of a pyramid scheme is if distributors sell more product to other distributors than to the public — or if they make more money from recruiting than they do from selling.

They may have professional athletes like Drew Brees promoting their products, but that doesn’t mean you should believe all of AdvoCare’s claims. This MLM company sells shakes, supplements, and pills. In order to succeed with AdvoCare, as with others, you need to recruit more people to sell the same products. Constantly hitting up your family and friends to buy stuff from you can cause some tense relationships.
That same approach to brand development led him to co-create and executive produce his first television show, Rob & Big on MTV. After the success of this first show, he created Rob Dyrdek’s Fantasy Factory showcasing his Do-Or-Dier mentality towards entrepreneurship. Constantly evolving and taking calculated risks, Dyrdek beat world records with his physical feats while continuing his endeavors, launching several new brands while structuring multi-platform integrated partnerships.
During the Obama administration, the Federal Trade Commission made its biggest-ever effort to curb this industry when last summer it slapped nutritional supplement–seller Herbalife with a $200 million fine and, as part of a settlement with Herbalife, demanded it restructure its business so that it would “start operating legitimately,” as FTC Chairwoman Edith Ramirez put it. The FTC alleged Herbalife had engaged in “unfair and deceptive practices,” and put it under a federal monitor for seven years, demanding onerous changes to its compensation plan and requiring extensive documentation of customer sales. Ramirez then set down an ambitious posture for the FTC: In the future, she said at an MLM industry conference in October, these companies should adopt the new Herbalife rules when structuring their businesses, as the FTC would be watching.

I love love love this article! I’m a business growth coach who works with small business owners and often leaders from other MLM’s. From time to time I’ll get someone who has been struggling significantly even getting started and I find that it’s sheer absence of knowledge of the numbers. They are still under the impression that if I get three, and they get three then we’re all going to be millionaires. It’s very sad but the truth is not being told. Being in an MLM is hard. But it is very doable. I have had significant success in the past, while I am not in an MLM now. Nor do I want to be, you must be all In to make it work. Thank you for sharing this. I would love to interview you on one of my webinars
I’m very surprised at the rankings. In full disclosure I am partnered with Isagenix International and we happen to be ranked #22 globally by DSN in only our 15th year. We do $1B/year in sales and are breaking records every day with an annual growth rate of 30%+ annually. Some of the “top 10” are nowhere near these stats. We have also won 45 Stevie Awards, 10 years straight on the Inc. 5000 list, and more. I think all of these companies are great and doing great things but I question the criteria for what makes them tops!
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It’s important to get a complete picture of how the plan works: not just how much money distributors make, but also how much time and money they spend on the plan, how long it takes before they're earning money, and how big a downline is needed to make money. One sign of a pyramid scheme is if distributors sell more product to other distributors than to the public — or if they make more money from recruiting than they do from selling.
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