Great listing and especially the honest look at what being in an MLM means. Direct sales is a hard business, especially if you’re not passionately using the product daily. You see too many people who join thinking it will be a get rich quick scheme and don’t actually care about the product or their customers. Genuine lasts and is successful, companies like Avon and Mary Kay have been around for generations because people love their products.

Consultants for It Works! frequently employ before and after photos highlighting unbelievable results. They claim that customers can minimize the appearance of cellulite, tighten loose skin, and achieve lasting weight loss results in as little as 45 minutes. The one thing they don’t mention? The fact that dietary supplements aren’t regulated by the FDA. So even if they don’t work, customers wouldn’t know about it.


A newer aspect of network marketing is using online affiliate marketing programs. Website owners and bloggers integrate links to specific products on their platforms. When people click on those links and purchase products, the website owner is rewarded a referral fee. This provides customers with access to a trusted site where they can immediately purchase the products being advertised.
That brings up another difference between traditional franchises and MLMs: When you own a traditional franchise, you’re not pressured to recruit other people to become fellow franchisees. In fact, if you did that, it could ruin your chances at economic success because you’d be competing with multiple business owners for the same customers. Also, that would be an illegal franchise pyramid scheme.
Not everyone can be a salesperson, but anybody can plug into a system and tools that do the selling and sorting for you. This can be as simple as scripts or email campaigns or as full-blown as an entire marketing funnel. The important thing is that you're given a marketing system that is already proven to work and not required to trial-and-error on your own.

Network marketing is a business model that is based on a company distributing products and services through a network of independent contractors. Network marketing is also popularly known as multi-level marketing (MLM), affiliate marketing, and tiered marketing. Some of the most well known network marketing companies worldwide are Amway Corporation, Shaklee, Mary Kay, Tupperware and Avon.

Starting out as a casual customer, and then moving into the business side of the company, Kierston set the pace and laid the foundation for her family’s future when the unexpected happened and they were at risk of losing everything.  Two years later, Kyle joined his wife in her business and, together, they have become million-dollar earners while building a wildly successful Network Marketing business.
The company has a long, well-documented history of legal troubles. In recent years, Amway or its executives have tangled with law enforcement around the globe, most notably in India, where its CEO for the country was arrested and accused of running a pyramid scheme in 2013, let go, and then rearrested in 2014. Amway denied any wrongdoing. In the U.S., it paid $56 million in 2010 to settle a class action suit alleging it was running a pyramid scheme but did not admit wrongdoing. Meanwhile, Amway’s donations to Harvard’s John F. Kennedy School of Government program have funded the training of more than 500 Chinese bureaucrats, who led that country to legalize direct selling, opening a new boom market that MLMs are now exploiting.
Amway’s outsize political influence goes back to 1979, when the FTC lost its pyramid case against Amway. After four years of litigation, an administrative law judge found that Amway did not run an “illegal” pyramid scheme because it had safeguards to protect against the reliance on recruitment. These included requiring its distributors to sell 70 percent of their inventory each month and to sell to at least 10 different customers per month.
"Multilevel marketing companies are defined by their business model," Janet Lamwatthananon, career advisor for ZipRecruiter, an online employment marketplace, wrote in an email. "Rather than having a traditional storefront or a website, MLMs sell their goods through consultants who are paid on commission. One way to think about MLMs is as collections of small businesses sharing a name and product line."
These brothers from Israel changed the minds of the entrepreneurs behind the company, Seacret Direct, when they managed to take the typical start up business from the kiosk (you know those booths in the mall) to the beyond and turned it into a global direct selling company worth millions of dollars.  These skincare product companies are pretty boring these days, but the company’s dead sea products originate with a 5,000-year-old history and a huge fan following.

Hi! I just saw your post today! Are you still open to discovering and examing an MLM COMPANY which is dedicated to allowing you to unleash your maximum potential? Voted best in the Industry with # 1 compensation plan and highest quality clinical studied and certified standard products in health and wellness! If so, let me know and I promise to supply you with all the information you need to help you make the best choice for your future.
BRAND NEW COMPANY – Soft launch not even 30 days in – already breaking records for number of brand partners joining this business. First in the industry with its cutting edge technology for their all natural health and wellness products with a delivery system into the body for quick response and maximum absorption – so nothing is wasted or flushed away! Suggested for ages 4 years on up!!! And the founder has a proven track record of historical success in the industry! I would love to have you join me in this amazing adventure to freedom in so many definitions of the word – nothing to lose and everything to gain! What are you waiting for?
I totally agree, Mary. You can lose soooo much more just by opening up a small storefront business. I was in the Spa Industry and then the economy tanked in late 2008. I did not renew my lease in 2009. Lost my several hundred thousand dollar build-out. Lost so much more than taking an MLM business seriously. Even if I would have front loaded on a ton of product, I still would have been better off. People spend $750 and get some business cards then do nothing and blame MLM. 

What makes this business model a highly popular choice by many is that it offers a virtually limitless potential that cannot be seen in any other traditional business. Independent distributors enjoy numerous benefits by operating their own “franchise.” Not only do they get to retail the products and services to consumers, they also get to expand their businesses by encouraging others to do the same.
During the depths of the Great Recession, Donald Trump counted among his many income sources a side gig as a pitchman for ACN Inc., a company whose “members” sold newfangled videophones and other products. “Trust me, it’s changing everything,” he promised in a 2009 promotional video shown to eager crowds of recruits, many of whom would fork over nearly $500 to sell ACN phones in hopes they could sign up more would-be entrepreneurs to do the same. “Believe me, it’s ultimately a dream come true,” said Trump, who also featured ACN on episodes of The Celebrity Apprentice.
The Isreali immigrant brothers turned entrepreneurs behind Seacret Direct managed to take a cliche mall kiosk (you know, the ones that bother the crap out of you while you’re trying to shop) and turn it into a multi-million dollar global direct selling ccompany. Skincare products are pretty yawn-worthy nowadays, but Seacret’s dead sea products come with a 5,000 year history and a lot of fanfare.
But the FTC’s newfound toughness may come to naught in the Trump era. There’s little hope, according to both critics and cheerleaders of the MLM industry, that the Trump administration will assume such a strict posture toward Herbalife’s peers. “The more likely scenario is that they just won’t bring a pyramid scheme case,” said Bonnie Patten, executive director of Truth in Advertising, a consumer advocacy group that helped the FTC in its prosecution of Vemma, a nutritional-product MLM that the FTC alleged was a pyramid scheme in August 2015. The case was settled in December on terms similar to the Herbalife one. (Neither Vemma nor Herbalife admitted guilt in their settlements.)
Eric Worre sits down with Gloria Mayfield Banks and talks about the “it” factor. Gloria shares her view on what the defining characteristics are of the high achievers. What does it take for a person to excel in Network Marketing? Gloria shares that it’s not your personality. She’s seen all types of personalities at the top of the game. It’s abo ...…
Today, I want to talk about the past. I know the past isn’t a topic that many people in Network Marketing want to talk about, but it has a huge impact on your future. Faulkner once wrote, “The past is not dead, nor is it past.” What he meant is that the past has a life. All of our histories have a life and contribute to our future. And as I hav ...…
But this is exactly what MLMs do. In fact, their entire business model encourages oversaturation of a market. Sales reps are incentivized to recruit as many sales reps as they can from their personal networks. That means you can end up with dozens or even hundreds of people in the same city all competing with each other to sell the same product. I’ve seen church congregations with half a dozen women all selling for the same MLM. Do you think all of them were doing well selling essential oils to other members in the congregation? Nope. Because supply and demand.
An analysis of 32 income disclosure statements from direct selling companies by TruthInAdvertising.org found that 80 percent of distributors, or people selling their products, grossed less than $1,200 per year before expenses. At about half of those companies, the majority of distributors made no money at all. "Given that context, any income claim that expressly states or implies that this is a way for someone to gain financial freedom, to become wealthy, travel the world, become a stay-at-home parent is just false and deceptive," says Bonnie Patten, executive director for TruthInAdvertising.org.
It’s important to get a complete picture of how the plan works: not just how much money distributors make, but also how much time and money they spend on the plan, how long it takes before they're earning money, and how big a downline is needed to make money. One sign of a pyramid scheme is if distributors sell more product to other distributors than to the public — or if they make more money from recruiting than they do from selling.

Network marketing isn't about taking advantage of your friends and relatives. Only a few years ago, network marketing meant retailing to, and sponsoring people from, your "warm list" of prospects. Although sharing the products or services and the opportunity with people you know is still the basic foundation of the business, today we see more people using sophisticated marketing techniques such as the Internet, conference calling and other long-distance sponsoring techniques to extend their network across the country.


What is a network marketing professional? Tell me what that is. A person who can approach well-dressed people in Wal-mart and hand them their MLM business card? Someone who writes a list of their family and friends and then 3-way call them with their “higher-up” sponsor? Really, if someone can tell me what being a network marketing professional entails, I’m listening.

Staci Cahill runs her Washington MLM company in a way many people can appreciate.  She keeps her personal life separate from her business life by avoiding home parties, offering instead workshops that educate prospects on the products she offers.  “I didn’t want to be that person others hid from because they thought I was going to ask them to host a party.  I like to keep my business life and personal life separate.”
“I wouldn’t be where I am today without the knowledge I gained from [Michael’s] live events and training CDs. Two MUST-HAVE [programs] in your CD library should be ‘The Total Success Pack‘ and ‘Building a Better Life.’ I’ve listened so many times I’ve lost  count. PRICELESS information for your journey to success in business and in life… ‘Easy to do. Easy not to do’ The choice is yours.”
Ask yourself whether you would enjoy selling products to the public. Find out how many hours a week your sponsor and other distributors spent on the business when they joined and how much time they spend now. Remember that no matter how good the product and how solid the plan, you’ll need to invest sweat equity and money for your investment to pay off. Consider the other demands of the business — for example, going to training, recruiting new distributors, managing paperwork, recording inventory, and shipping products.  
I found your article interesting. My wife and I have been involved with AdvoCare since November 2011. Even if I never make another dime in AdvoCare, I will continue to use the products because they have worked and continue to work for us. What I find interesting is the statistic that the majority – 99.7% in MLM actually “lose” money. What is the context of that statistic? That would mean A: the majority of MLM companies don’t have a buyback or return policy B: people that get started with MLM’s have to take on much more inventory that they are able to sell or C: this statistic is not accurate. I believe that C is the right answer. I do agree there are flaws in the MLM industry just as there are flaws in every industry. However, I believe that the MLM industry has made huge improvements in recent years and we do have a better way. People are the variable. When you have a great product, a passion and purpose that drives you everyday, are teachable and coachable, and love others as much as you love yourself, you can be successful in this business. Through the process of investing in your own personal development and learning to serve others, you are able to lead others to do the same. Thanks again. I look forward to reading more from you in the near future.

Hi JP, Your assessment of Melaleuca stating… “When you hit over a billy in annual sales, that’s reason enough to be on the shortlist. On top of that, they’ve been in the MLM game for over two decades, and they’re now the “largest online wellness shopping club” (basically just sounds like a fancy way of saying they sell a lot of miracle diet pills).” is VERY misleading and inaccurate. They offer “far more” products and services than weight control supplements. I have been a “customer” only of Melaleuca for over 20 years and can attest to the superb quality of their products. Please get your facts correct before posting inaccurate information. 🙂
Meet Kyle & Kireston Kirschbaum The parents to five energetic boys, Kyle and Kierston Kirschbaum are a power couple in the Network Marketing Profession. Starting out as a casual customer, and then moving into the business side of the company, Kierston set the pace and laid the foundation for her family’s future when the unexpected happened and ...…
Growing up, multimillion-dollar earner, internationally renowned motivational speaker, success strategist, author, and sales trainer, Gloria Mayfield Banks managed a learning disability to achieve not one, not two, but three college degrees - including a MBA from Harvard University. Gloria’s high-energy persona and inspirational teaching style ...…
Meet Margie Aliprandi Author, international speaker, trainer, and icon in the Network Marketing Profession, Margie Aliprandi was a music teacher and struggling single mom when she began her Network Marketing career. She achieved a five-figure monthly income within a year, became a million-dollar earner within three years, and is in the top 1% o ...…
Eric hit it it square on the head with Go Pro. Honestly…the title says it all. If you want to become a professional in network marketing, then his book is a must read. That means non-negotiable. If I want to become a pro, it is a requirement to read;Go Pro;. Get his book now! This book is already destined to become an all-time classic for our profession. --Todd Falcone, Network Marketing Speaker, Coach and Trainer
This is perhaps the most important question of all. If you're doing it because you think it's going to help you get out of a cash crunch, forget it. If you're doing it because you think you're going to be rich in a year, well, it's fine to have a vision but don't bank on it. On the other hand, if you really believe in the product, that gives you the best likelihood of success with it.
The reality is there’s nothing special about the stuff MLM companies sell. You can find whey protein and meal replacement shakes at your local CVS or online. You can buy essential oils at Whole Foods and Amazon. Your wife can buy quality make-up and skincare products at Ulta, Walgreens, or online. You can get pretty much anything an MLM sells and often for much cheaper, even when your MLM distributor discount is factored in (see the next section). There’s nothing significantly different about MLM products besides the marketing and branding.
If you don’t understand something, ask for more information until it is absolutely clear to you. Your sponsor and other distributors should be willing to answer your questions. Remember that your sponsor (and others above your sponsor's level) will make money if you join the program. So take your time, and resist pressure to join. Be aware of shills — fake references paid by the company or distributor to pretend they were successful earning money through the plan.
A brand's reputation relies as much on the quality of a product as communication with the consumer. No marketing strategy can overcome poor products or service. Thus, consultants/distributors must be effectively trained, not only so they’re excited about the company and its products, but so they’re knowledgeable and can demonstrate those products confidently. Much of this will be accomplished through consultants’ direct uplines (as filtered through their upline’s uplines); however, the creation of attractive and easy-to-understand catalogs, brochures, direct-mail pieces and other marketing items will enable the consultant to quikly develop a professional image. (See also Catalog Marketing)
As noted, many MLM companies do generate billions of dollars in annual revenue and hundreds of millions of dollars in annual profit. However, the profits of the MLM company are derived to the detriment of the overwhelming majority of the company's non-salaried workforce (the MLM participants). Only some of the profit is then significantly shared with none but a few individual participants at the top of the MLM participant pyramid. The earnings of those top few participants then allows the creation of an illusion of how one can potentially become financially successful if one becomes a participant in the MLM. This is then emphasized and advertised by the MLM company to recruit more participants to participate in the MLM with a false anticipation of earning margins which are in reality merely theoretical and statistically improbable.[14]

We are not looking for everyone to join us. We are however looking for people with INTEGRITY. We are looking for Exceptional Leaders who will strive for Excellence. Leaders who will be Influential, making an Indelible impact on their team members. Leaders who will be Motivational, Inspiring others to POSITIVE action. Leaders who will be Instructional, Coaching and Teaching constantly and systematically. Leaders who are Liberal, Sharing of their time and talents with others. Leaders who are Punctual, always Remaining time conscious. Lastly, we are seeking Leaders who will be Relational, Developing healthy relationships with not only with team members, but especially with our customers.
A newer aspect of network marketing is using online affiliate marketing programs. Website owners and bloggers integrate links to specific products on their platforms. When people click on those links and purchase products, the website owner is rewarded a referral fee. This provides customers with access to a trusted site where they can immediately purchase the products being advertised.
Just hitting their 5-year anniversary in the MLM health and wellness niche, they have already gained so much popularity.  The company has won the Bravo Growth Award from the Direct Selling News Global.  Yes, they won this award about two years ago, and yes that is when they were just starting out.  They had so much potential, but eventually they came to booming halt, shattering into a bunch of tiny pieces (meaning a lot of MLM affiliates without jobs).
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I have a very successful doTERRA team and am looking for international partners in Europe. The opportunity for growth is immense! I was able to create a six figure income in just over 2 years. I am seeing amazing growth on my US team and I want to take this incredible opportunity abroad. If you are a motivated individual who is passionate about helping people, please get in touch.
It’s important to get a complete picture of how the plan works: not just how much money distributors make, but also how much time and money they spend on the plan, how long it takes before they're earning money, and how big a downline is needed to make money. One sign of a pyramid scheme is if distributors sell more product to other distributors than to the public — or if they make more money from recruiting than they do from selling.
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