WHEN NANCY CRAMER WAS A young mother, she wanted to stay at home with her kids. It wasn't long, she says, before the multilevel marketing community found her and got her on board to start selling a line of vitamins and skincare products. She was intrigued by the sales pitch: She could be at home with her kids, make extra income on the side, and all she had to do was call 10 people per day.
This “outlier” experience helped him to develop and grow both his own brands and increase the value of his brand partners as he was quickly becoming an influential professional skateboarder. By leveraging his influence and designing new concepts and ideas, he helped turn a rising footwear and apparel brand into a $500 million international company. He used that same expertise to build skate brands later in his career launching the world's first true professional skateboarding league Street League Skateboarding and a first of its kind skateboarding channel, ETN.
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