Multilevel marketing (MLM) is an attractive business proposition to many people. It offers the opportunity to become involved in a system for distributing products to consumers. Unlike the person starting a business from scratch, the MLM participant has the support of a direct selling company that supplies the products and sometimes offers training as well.
I don’t know much about World Ventures, Greg. I do have some very respected friends in the business who build that business and I do trust them. In ANY network marketing business, it more often comes down to what the independent business owner is putting IN to their business. Are they following the plan religiously? There is no company out there that can legitimately promise a get-rich-quick plan. You have to assume MLM is a 4+ year build – and only then when you’re going full-out. Most people don’t have the stamina for that – but if they do or can learn it, people can make a lot of money in many different companies.
I’ve written ad nauseum about the idea of offering special, confidential deals with “elite” networkers. Confidential deals occur when a company provides extra incentives to lure experienced networkers from another company. The incentives take many forms, but usually involve up-front money, preferred placement in the genealogy, enhanced earning potential in the pay plan, etc. If you look historically at the companies that have been aggressive with deals, theres always a massive POP followed by a massive DROP. Who gets hurt? The average distributors that signed up under the pretenses of joining the “next hot thing.”
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I agree with you that much of the industry is flawed, but what about an MLM that has a service rather than a product such as electricity. It’s not like that could go out of style or that once you buy it you don’t need it again or that your monthly supply is too much and you’re going to stop the monthly subscriptions. I can honestly say that I cannot stand most MLM companies because regardless what you believe or how much you like the product, if you have to try to convince someone else to use it then inevitably the system is flawed and eventually your residuals will dry up. Electricity though, that’s different in my opinion, no one has to convince me to use it, it just comes by default. Find me an MLM that is not selling so much as showing someone an alternative to what they already have to pay and I’d be interested.
In an October 15, 2010 article, it was stated that documents of a MLM called Fortune Hi-Tech Marketing reveal that 30 percent of its representatives make no money and that 54 percent of the remaining 70 percent only make $93 a month, before costs. Fortune was under investigation by the Attorneys General of Texas, Kentucky, North Dakota, and North Carolina with Missouri, South Carolina, Illinois, and Florida following up complaints against the company. The FTC eventually stated that Fortune Hi-Tech Marketing was a pyramid scheme and that checks totaling more than $3.7 million were being mailed to the victims.
Hey Emma and how are you. Now I am a very proud Forever Business Owner with Forever Living Products and I do believe it is the greatest opportunity in the World because they have a footing in over 156 countries meaning a wide business field and you can build a business that provides you the time and money to do the things you’ve always wanted to do. Forever Living Products is the world’s largest grower,processor and distributor of Aloe Vera products and are in complete control of manufacture and distribution. So Emma if you are interested let me know and I could sponsor you into the Business yeah? Let’s do this and thrive together.
At the corporate level, MLM professionals develop an easily communicated mission and image, and create resources that facilitate that communication. The key to knowing how to communicate this message to customers is knowing and understanding them. Therefore, effective MLM begins with data, and builds upon that data throughout a campaign. With the sales and customer information generated at each presentation, companies can better discern what products to acquire and/or develop, how to best portray them to their audience, and how to tailor their message to different market segments.
The end result of the MLM business model is, therefore, one of a company (the MLM company) selling its products/services through a non-salaried workforce ("partners") working for the MLM company on a commission-only basis while the partners simultaneously constitute the overwhelming majority of the very consumers of the MLM company's products/service that they, as participants of the MLM, are selling to each other in the hope of one day themselves being at the top of the pyramid. This creates great profit for the MLM company's actual owners and shareholders.
While there are plenty of men who join MLMs, 75% of all participants are women. But that doesn’t mean that if you’re a dude you don’t need to understand exactly how MLMs work, as there’s a chance your wife will one day come to you with the idea of joining one. Hopefully you’ll have a conversation together about it, and hopefully, using the points we lay out below, you’ll be able to make the case that it’s a bad idea for her, and for your family.
But MLMs can get away with this because of the second big difference between a traditional franchise and an MLM “franchise”: In a traditional franchise, the end customer is the consumer, whereas again, the primary way you make money in an MLM is by recruiting other sales people and making commissions off the product they’re required to purchase from the parent company
Consultants make up the vast majority of MLM jobs. However, The Direct Selling Association (DSA) reports that the average annual income for consultants is about $2,400; in addition, roughly 90 percent of all consultants earn less than $5,000 annually. Not exactly the stuff through which marketing careers are made—although it could prove to be valuable entry-level experience.
Having studied the psychology and behavior of boomers, this example represents a major shift in my thinking about the industry. I no longer perceive these types of opportunities as money-making pyramid schemes. Instead, I now see it as a way to enhance many of the personal aspects of retirement that are rarely discussed let alone planned for, with the added benefit of supplementing other popular retirement income sources such as pension and social security.
Although there are no specific educational requirements for direct sellers, individuals interested in network marketing may find it beneficial to take advantage of one of the selling and sales management degree programs available in the United States. Some general course topics include professional selling, marketing, prospecting, sales motivation, consumer behavior, customer relations, and sales management.
Unlike many MLMs that sell products directly to consumers, Digital Altitude sells a business system to entrepreneurs in the form of courses and methods that teach them to effectively market their own companies. While many of the packages can cost thousands of dollars, Digital Altitude offers a $1 trial, making the risk to try its product very low for the consumer.
Yet there must be something to the business model, since I see some big business icons like Donald Trump are joining in the MLM parade. I've written about these before, and I'm still looking for one that feels entrepreneurial. Who has a convincing story that will make me feel good and pure as I recommend their MLM to my best startup clients? Do you love them or hate them?
Other than that, great info, but I’d have to respectfully disagree with the logic behind not being a part of an MLM. It’s one business model. And whether you want to make it your full time job or just dabble, so long as you find a product and company you love, it can be a great way to diversify your income streams. $5000 a year (or $5) is more than most people make on their 401K, savings or any other conventional ways of investing. It’s an investment, and for those that chose to continue through the plateau, it results in residual income. Don’t like sales? Some of the companies are moving away from the door to door type sales models and putting a lot more emphasis on team building and adding value. And many companies are also discouraging distributors from spamming on social media- again- it comes down to the individual and their own business acumen. We can spend our lives blaming they systems or we can just own ourselves and be grateful for whatever we’ve learned from, and created out of each opportunity presented to us. It’s the choice of the individual at the end of the day but one thing I can say with certainty is that someone who blames MLM for their lack of success is lacking responsibility for themselves in other areas of their life too.
I see Melaleuca on here. I see that as both good and bad. They are an awesome company with a great compensation plan. However, they are not an MLM. They are not even listed with the federal agency that oversees those companies. They are a Consumer Direct Marketing company. How does that differ? While I am required to purchase a certain amount each month, that’s all I need to purchase. It’s all products I use in my own home for myself. I don’t have a monthly quota to meet. I don’t have to buy product and sell it to people. The idea is that the product goes to the consumer only. In fact, it’s against company policy to buy product and sell it to others. The only comparison I see are the “levels” of customerS in my group. Can you shed any light on why you think they are an MLM? Thanks, so much!
FLP may not be the wealthiest MLM on this list, but they deserve a spot because of their long-term dedication to the aloe vera plant and products made from it. Few MLMs display such product dedication and integrity as FLP. And few MLM’s have such a concentrated niche. That screams longevity over the other hundreds of other “full service wellness” companies.
I enjoyed this post and spent too many hours reading all your other posts and watching your videos. You have some excellent real life experiences to share and glad I found this blog. My wife and I are with It Works Global (She started it and I came on board later). I was curious why they didn’t make your list? Do you think blogging would work with this type MLM? I have only had success using Instagram and Facebook. The MLM model is not something I like but it is what is I guess. My wife joined to get a discount on wraps and now this insane looking chart pays the bills. I want to take it further just keep searching for a good way to do so. Maybe blogging is the answer? Thank you. for your time. Mike
Many people may have done quite well for themselves in their network marketing / mlm’s / direct sales companies. But just think, how much better financially they could / would have done if they had started with their company in its infant stage, the beginning!! Well, if that’s something you have dreamed of, wished for, or ever thought about, then the time is NOW!!.