doTERRA was named among America’s best employers by Forbes in 2016 and was named 2016 International Company of the Year by World Trade Association of Utah. But aside the accolades, doTERRA products which include an impressive collection of essential oils are selling like wildfire in America. It is predicted that doTERRA marketers will reach greater heights in 2017.
An issue in determining the legitimacy of a multi-level marketing company is whether it sells its products primarily to consumers or to its members who must recruit new members to buy their products. If it is the former, the company is a legitimate multi-level marketer. If it is the latter, it could be an illegal pyramid scheme. The Federal Trade Commission has been investigating multi-level marketing companies for several decades and has found many that blur the lines between the two. According to industry data, there are 90 million members worldwide, but relatively few earn meaningful income from their efforts. To some observers, that reflects the characteristics of a pyramid scheme.

Well think of your grandma, remember her perfume or hand cream…chances are she probably got it from Avon and that’s kind of their reputation.  But don’t misjudge the number of grandmas that bought from Avon.  This company is the one that approached the yearly revenue of Amway with a cool $5.7 billion dollars.  But what goes up must come down…their sales have been declining over the last 5 years, and this company just sold their North American branch after quite a few years in the business.
Your comment and it’s militant nature are the EXACT OPPOSITE of what I believe the doTERRA culture is founded upon. I hope anyone reading this thread choose to look past your article and it’s attack on YoungLiving when basing their decision as to which company they choose to go with. I want them to know that the manner in which you needlessly attacked them is in no way a representation of all the other reps nor the company itself.

Meet Calvin Becerra Earning more than $2 million in Network Marketing commissions a year, and more than $15 million in total over the past 13 ye­­­ars, Calvin Becerra started his Network Marketing career at the age of 24. Previously in the mortgage banking industry, Calvin embraced Network Marketing and, in his first 8 months, became the younge ...…
In the late 1940’s and early 1950’s (after WWII) the concept of a franchise business gained traction. In a franchise, you rent the business model that someone else (Franchisor) has perfected. One of the very first franchises was started by John Pemberton in 1886 when he created a beverage with a secret recipe and licensed bottling territories to others. This became Coca Cola. Rexall Drug Stores and even General Motors started out as Franchises. As in any new industry or business model there are abuses by unethical promoters and business persons (think of the robber barons and anti-trust regulations). By the 1960’s franchising was getting a black eye. Deceptive sales practices, double selling the same franchise territories to different persons and financial insolvency of the Franchisor were rampant. Eventually, in 1979 federal regulation came into play. The unscrupulous and under-funded Franchisors went away and the legitimate players who complied with the FTC regulations changed and became giants. (Think Subway, McDonalds and others.)
Considering their products are botanically based with an ingredient policy that prohibits many of the chemicals and fillers Mary Kay and Avon still use in their own products, I’d say they’ve established a business for men and woman who are truly serious about the health of their skin, not just the evenness of their complexion. A little research goes a long way.
This eco-friendly MLM is seriously committed: their headquarters are operated with wind power. They’re pretty future-facing in general, having implemented an innovative social marketing strategy amongst their reps. No one likes to be harassed on Facebook, but Modere’s social media plan is still 10 times more effective than holding home parties (kill me).
Much has been made of the personal, or internal, consumption issue in recent years. In fact, the amount of internal consumption in any multi-level compensation business does not determine whether or not the FTC will consider the plan a pyramid scheme. The critical question for the FTC is whether the revenues that primarily support the commissions paid to all participants are generated from purchases of goods and services that are not simply incidental to the purchase of the right to participate in a money-making venture.[46] 

Nevertheless, misconceptions and myths persist. Don’t let these false beliefs stop you from considering a network marketing business. You can achieve success in a network marketing venture if avoid common MLM mistakes, gain a solid understanding of the industry, choose a company carefully, find a quality sponsor, and commit time and effort to your business. 
I see Melaleuca on here. I see that as both good and bad. They are an awesome company with a great compensation plan. However, they are not an MLM. They are not even listed with the federal agency that oversees those companies. They are a Consumer Direct Marketing company. How does that differ? While I am required to purchase a certain amount each month, that’s all I need to purchase. It’s all products I use in my own home for myself. I don’t have a monthly quota to meet. I don’t have to buy product and sell it to people. The idea is that the product goes to the consumer only. In fact, it’s against company policy to buy product and sell it to others. The only comparison I see are the “levels” of customerS in my group. Can you shed any light on why you think they are an MLM? Thanks, so much!

Representatives for direct selling companies affirm that most participants in their companies aren't making much. "Earnings are typically quite small," says Joe Mariano, president and CEO of the Direct Selling Association. He notes that nearly three-quarters of people involved in direct selling are "discount customers," meaning they're buying the products for themselves – not selling them. For that majority, earnings aren't just small: They're nonexistent.
While there are plenty of men who join MLMs, 75% of all participants are women. But that doesn’t mean that if you’re a dude you don’t need to understand exactly how MLMs work, as there’s a chance your wife will one day come to you with the idea of joining one. Hopefully you’ll have a conversation together about it, and hopefully, using the points we lay out below, you’ll be able to make the case that it’s a bad idea for her, and for your family.

Pyramid schemes come in all forms. A really simple example are those chain letter things where you’d get a letter with seven names and addresses. You were supposed to send $1 to the names on the list. After you did that you were supposed to add your own name to the bottom of the list and send the letter off to at least 7 people. Supposedly you could make tens of thousands of dollars in just a few weeks doing this.
Establishing—and regularly updating—the company brand is critical to the success of the campaign. Multi-level marketers will identify the company’s primary goods and services, and then research the target market whose needs they’re meeting. Marketers and creative alike will make certain that the “personality” of the brand resonates with the general personality of the target customer; likewise, messaging will be regularly adjusted to reflect customers’ changing and growing interests.
Now we’re getting into the real heavyweights. Tecademics is one of the most extensive digital marketing training programs out there, within and outside of MLM. Founder Chris Record started Tecademics after completely crushing it at Empower Network. Their training comes at a steep price tag, although it’s nothing compared to the price of a university degree.
Plexus Worlwide is ranked by Inc. magazine as #8 (in 2014) and #132 (in 2015) fastest growing privately held company with a three year growth of 2833%; all while offering a 60-day money back guarantee on all its products – which means the products work. And at a consumer friendly price point. 40% of all sales are from customers and not ambassadors.

Meet Calvin Becerra Earning more than $2 million in Network Marketing commissions a year, and more than $15 million in total over the past 13 ye­­­ars, Calvin Becerra started his Network Marketing career at the age of 24. Previously in the mortgage banking industry, Calvin embraced Network Marketing and, in his first 8 months, became the younge ...…
I enjoyed this post and spent too many hours reading all your other posts and watching your videos. You have some excellent real life experiences to share and glad I found this blog. My wife and I are with It Works Global (She started it and I came on board later). I was curious why they didn’t make your list? Do you think blogging would work with this type MLM? I have only had success using Instagram and Facebook. The MLM model is not something I like but it is what is I guess. My wife joined to get a discount on wraps and now this insane looking chart pays the bills. I want to take it further just keep searching for a good way to do so. Maybe blogging is the answer? Thank you. for your time. Mike
Over twenty years ago at a company convention, Eric Worre had an aha moment that changed his life forever. At that event he made the decision to Go Pro and become a Network Marketing expert. Since that time, he has focused on developing the skills to do just that. In doing so, Eric has touched and been touched by hundreds of thousands of people around the world. Now he shares his wisdom in a guide that will ignite your passion for this profession and help you make the decision to Go Pro and create the life of your dreams. In this definitive guidebook, you will learn to:-Find prospects -Invite them to your product or opportunity -Present your product -Follow up with your prospects -Help them become customers or distributors -Help them get started right -Grow your team by promoting events -And much, much more. Eric's wish is for you to make the decision to become a Network Marketing Professional. For you to truly Go Pro. Because it is a stone-cold fact that Network Marketing is a better way. Now let's go tell the world.
Now we’re getting into the real heavyweights. Tecademics is one of the most extensive digital marketing training programs out there, within and outside of MLM. Founder Chris Record started Tecademics after completely crushing it at Empower Network. Their training comes at a steep price tag, although it’s nothing compared to the price of a university degree.
For example, most successful people building a network marketing business do so in an organized method. They work a few dedicated hours each week, with each hour of effort serving as a building block for their long-term business growth. Then they sponsor other people and teach those people how to sell the company product and sponsor others who duplicate the process.
What this all adds up to, in the eyes of opponents and supporters, is a benign era for MLMs. Regulating these companies, with their legions of independent salespeople, is difficult for the toughest regulatory regimes. And the Trump era will be anything but that. “Anybody who would continue to expect or hope for law enforcement regarding financial schemes of this type would be living in a dream world,” said Robert FitzPatrick, the president of the watchdog Pyramid Scheme Alert. “[MLMs] are going to gain protection.”
Much has been made of the personal, or internal, consumption issue in recent years. In fact, the amount of internal consumption in any multi-level compensation business does not determine whether or not the FTC will consider the plan a pyramid scheme. The critical question for the FTC is whether the revenues that primarily support the commissions paid to all participants are generated from purchases of goods and services that are not simply incidental to the purchase of the right to participate in a money-making venture.[46]
Technically speaking, pyramiding is an illegal practice of a company that solicits their members to recruit more members, more than selling the product. In turn, the primary source of income for its members is the number of members they have recruited instead of the products they have sold over time. Clearly, not all MLMs are pyramid schemes, but it all seems like a matter of degree.
Many self-proclaimed entrepreneurs send me invitations and accolades to join their favorite Multi-Level Marketing (MLM) or Network Marketing company, but these all sound like "get rich quick" schemes to me. For me, the essence of an entrepreneur is creating something new and innovative, whereas an MLM is a traditional formula on an existing product with a high premium on pyramiding.
Eric Worre has been a leader in the Network Marketing profession for 28 years. Although he’s now retired from being a distributor and focused exclusively on Network Marketing Pro, his career has given him a broad range of experience. He’s been a top field producer, building sales organizations totaling over 500,000 distributors in more than 60 countries; the President of a $200 million Network Marketing company; a co-founder and president of his own company, TPN- The Peoples Network; and a high-level marketing consultant to the Network Marketing profession. Eric is the author of the international bestselling book Go Pro – 7 Steps to Becoming a Network Marketing Professional, which has sold over 1,500,000 copies and has become a “must-read” for anyone who is serious about building their network marketing business. Tell me more
If you need something just see if this company has it, because chances are they do.  They are recognized for their greatly discounted product one-stop-shop, as they are wealthy CEOs.  The CEOs have made it to the Forbes list, drive nice cars, live in mansions in Biscayne Bay, penthouses in Manhattan, and are well-known with celebrities…I could go on, but you get the picture, right?  And this is all in credit to their MLM.  They’ve hit snags in their past with the SEC, but at the end of the day they just kept going, and they’re going strong.  Market America still managed to make it onto the DSN Global 100 at the 29th position.
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