The way pyramid schemes are structured requires them to constantly recruit new people into the scheme. But this is unsustainable because at a certain point you run out of new recruits either because 1) you can no longer find anyone interested in joining, or 2) everyone on earth has become a member of the pyramid scheme. When you run out of new recruits, the pyramid collapses, leaving those at the bottom with a loss.

Meet Calvin Becerra Earning more than $2 million in Network Marketing commissions a year, and more than $15 million in total over the past 13 ye­­­ars, Calvin Becerra started his Network Marketing career at the age of 24. Previously in the mortgage banking industry, Calvin embraced Network Marketing and, in his first 8 months, became the younge ...…

Meet Rob Dyrdek The relentless pursuit of his childhood dreams made Rob Dyrdek a professional athlete at 16 years old and propelled him into the world of business before most people entered college. Surrounded by entrepreneurs in his youth, Dyrdek quickly learned the power of building brands. At 18 years old, he used that knowledge to create hi ...…
This article was really informative and honest! I’m not presently involved in an MLM and I don’t ever plan to be especially after reading this article and the comments below. Why? Well because of EXACTLY the kind of “networking” and “recruiting” that these companies and many of the people commenting on here are advocating. I have been bombarded on my facebook, and other social media from people I haven’t spoken to or seen in years. Its becoming constant, and I am not on social media to make money. Roden and Fields, shakeology, some girl I went to high school with is now trying to get me to buy leggins from her. I have a cousin that I actively avoid now because he is constantly steering every single conversation to Herbellife and why I NEED it to be healthy. Jesus. Its just enough already. I’m all for empowering people, and I love the idea of earning an additional income to take care of your family or yourself. But I could not imagine alienating or even just annoying friends and family in order to make an extra dollar. What I dislike most is that many of those that are recruiting make it seem as if they recruiting you simply because they want to “help” you or provide you with an opportunity. They make it seem as if they are doing this out of the goodness of their hearts, when really the actual motivation is line their own pockets with more money, because the more people you recruit for your team, the more money you make. That feels dishonest and slimy to me. Unless I’m asking for “help” or an “opportunity” I wish people would assume that I don’t need and am not interested in one!
What's up ladies and dudes! Great to finally meet you, and I hope you enjoyed this post. My name is Nathaniell and I'm the owner of One More Cup of Coffee. I started my first online business in 2010 promoting computer software and now I help newbies start their own businesses. Sign up for my #1 recommended training course and learn how to start your business for FREE!

I agree with Jeannie. You can build a solid foundation from your warm market & then it snowballs. It is hard work & not a get rich industry. I to am with dōTERRA which is such a product driven company that 80% of wholesale customers are just customers because the products work. I love how everyone I have interacted with in my Upline are so driven by a purpose much bigger than amassing wealth! After almost 20 years of business experience (corporate sales & real estate), I can proudly say that I’ve never worked in such an edifying & encouraging environment. I can’t remember even 1 of my former bosses sitting down with me to chart a plan to bring me up to their level or even to take their current spot on the corp ladder – too much insecurity in that world & after all only 1 person makes it to the top of that pyramid. I love that in Network marketing you can easily surpass the rank & income of the person above you if you work with great purpose. The mentoring available & the personal development which happens in this environment is incredible!
It’s also important to note that while I expect there to be significant growth in the ranks of many MLM companies, there will also be substantial growth in businesses that adopt this model and its many benefits.  In fact, it’s one reason I developed the Certified Professional Retirement Coach certification in conjunction with the Retirement Coaches Association.
You want to go back in a time machine and relive the old days of your younger, fitter and slimmer self?? Well if you just said yes, you are a part of the targeted market: everyone!  With their insane sale profit numbers, this company always makes the list for the top 20 MLM companies in the world, bringing in about $1.4 billion dollars in yearly revenue.  Not only are you selling a product people already have so much trust in, but the new associate cost to sign up is only $30, really one of the lowest.
If they are, the company is strong, and the product or service is a winner, then you will succeed. You will have to put the effort in to learn the systems and processes that make it work, but there's a big difference between a sponsor and a recruiter. A sponsor coaches, motivates, and trains while a recruiter simply signs people up and, in most cases, abandons them once their commission is collected.
"Multilevel marketing companies are defined by their business model," Janet Lamwatthananon, career advisor for ZipRecruiter, an online employment marketplace, wrote in an email. "Rather than having a traditional storefront or a website, MLMs sell their goods through consultants who are paid on commission. One way to think about MLMs is as collections of small businesses sharing a name and product line."
Keeping with the trend I have here, yes this is another MLM company operating under the nutritional niche; and it comes to us from Utah.  They have a specific product that’s help made them well-known: seed nutrition and the “black cumin seed,” which evidently is very potent for helping fight cancer cells and encourages anti-oxidant benefits, among other things.
Hi Jeimy. Fuxion is an excellent company. Fuxion is a Peruvian company that is spread in 12 countries, including the US. Randy Gage has decided to join Fuxion as a networker 2 weeks ago! Robert Kiyosaki and John Maxwell are current Fuxion’s advisors. Fuxion’s nutraceutical products are made of fruits and vegetables from the Amazon region, Andean region, Central America and Asia. The company is in its best moment. So I recommend you to join us!
doTERRA was named among America’s best employers by Forbes in 2016 and was named 2016 International Company of the Year by World Trade Association of Utah. But aside the accolades, doTERRA products which include an impressive collection of essential oils are selling like wildfire in America. It is predicted that doTERRA marketers will reach greater heights in 2017.
A 2018 poll of 1,049 MLM sellers across various companies found that most sellers make less than the equivalent of 70 cents an hour. Nearly 20 percent of those polled never made a sale, and nearly 60 percent earned less than $500 in sales over the past five years.[42][43] Nearly 32 percent of those polled acquired credit card debt to finance their MLM involvement.[44]
Because of its relational aspect, the products usually involved, and the gender of the consultants themselves, women are the predominant target for MLM strategies. However, the gender proportion shifts significantly in the case of financial and/or insurance companies. When it’s time to develop a financial portfolio or consider a term life-insurance policy, it’s usually a joint decision made by husband and wife, or by the head of the household regardless of gender.
Go Pro Recruiting Mastery – the world’s #1 generic training event for the Network Marketing Profession.  Join us December 4-6 at the MGM Grand Garden Arena in Las Vegas, Nevada.  You will hear from top thought leaders including Magic Johnson, John Maxwell, and dozens of Million-Dollar Earners.  It’s an extraordinary event that you and your team can't afford to miss.
If your wife needs to make money for your family, what then could she do instead? Work nights or weekends? Find a paid job that can be done from home (there are legitimate companies out there that hire stay-at-home moms as customer support reps, transcriptionists, etc., though there are also plenty of scams that advertise as such, so look with a skeptical eye)? Start a freelance side hustle?

Actually, it really doesnt matter when you join a company. It all depends on the person deciding to jump in and work it as a real business. That means sharing your love of the products and showing up daily. You are compensated for your efforts if you should decide to build a team. You inspire, motivate, and lead others while working on your own business. In my experience, it’s extremely rewarding to know you have a opportunity or as i see it as a gift that is going to help someone.
She reiterated a common theme I heard throughout the interviews.  “If you treat it like a hobby it won’t pay you like a business.”  She also acknowledged that, in spite of her success, she doesn’t sit around eating bonbons every day waiting for residual checks to hit the mailbox.  “That’s a common misconception,” she said.  “I work hard at my business every day, although it doesn't always feel like work.  Similar to other entrepreneurs who profit from their passion, she says “It’s rewarding because I found a product that has made in difference in how I look and feel… and I love selling it and helping other people start a business.”
FLP may not be the wealthiest MLM on this list, but they deserve a spot because of their long-term dedication to the aloe vera plant and products made from it. Few MLMs display such product dedication and integrity as FLP. And few MLM’s have such a concentrated niche. That screams longevity over the other hundreds of other “full service wellness” companies.
I found your article interesting. My wife and I have been involved with AdvoCare since November 2011. Even if I never make another dime in AdvoCare, I will continue to use the products because they have worked and continue to work for us. What I find interesting is the statistic that the majority – 99.7% in MLM actually “lose” money. What is the context of that statistic? That would mean A: the majority of MLM companies don’t have a buyback or return policy B: people that get started with MLM’s have to take on much more inventory that they are able to sell or C: this statistic is not accurate. I believe that C is the right answer. I do agree there are flaws in the MLM industry just as there are flaws in every industry. However, I believe that the MLM industry has made huge improvements in recent years and we do have a better way. People are the variable. When you have a great product, a passion and purpose that drives you everyday, are teachable and coachable, and love others as much as you love yourself, you can be successful in this business. Through the process of investing in your own personal development and learning to serve others, you are able to lead others to do the same. Thanks again. I look forward to reading more from you in the near future.
If you get an MLMer to admit that they’re having to pay a lot of money to be a part of an MLM company, they’ll all often say something like, “Well, this is just like buying a McDonalds’s franchise. When you buy a McDonald’s franchise you have to pay the company a large franchise fee to start and then buy the product (fries, burger patties, Flurry mix) from McDonald’s.”
WHEN NANCY CRAMER WAS A young mother, she wanted to stay at home with her kids. It wasn't long, she says, before the multilevel marketing community found her and got her on board to start selling a line of vitamins and skincare products. She was intrigued by the sales pitch: She could be at home with her kids, make extra income on the side, and all she had to do was call 10 people per day.
But perhaps the most appealing factor in venturing into network marketing is that in return for a low risk investment, distributors get a chance to take home a most-coveted residual flow of income. At the same time, they take pleasure in time freedom and an improved quality of life. They can work whenever they prefer and decide on how much effort they are going to put into the business to make the income that they desire.
Technically speaking, pyramiding is an illegal practice of a company that solicits their members to recruit more members, more than selling the product. In turn, the primary source of income for its members is the number of members they have recruited instead of the products they have sold over time. Clearly, not all MLMs are pyramid schemes, but it all seems like a matter of degree.
I’m from the uk. I am a Matron in a GP practice and have been approached by Arbonne. Ur video confirms most of my thoughts although doing aesthetics as a side line I though I might be able to run along side that and so not have to approach family n friends as that is horrendous!!! – i am really interested in ur local league marketing though – how would I find out more about this

With its anti-wrinkle cream and other products, Jeunesse promises to reverse the signs of aging, if temporarily. Jeunesse also sells products to reduce mental distraction, provide nutrition on the go, and help people lose weight. The company’s impressive live demos and message of remaining forever young have placed them on Inc.’s list of fastest-growing American companies.
Thanks for this list. Loved seeing Monat as #1! I am a Market Partner for this company and the money is crazy good because the products are awesome. I was disappointed to see Plexus at #28 and I wasn’t impressed by what you had to say about them. Plexus is NOT a weight loss company. Their products promote a healthy gut and they are clinically proven to decrease inflammation and balance blood sugar. Weight loss is a natural side effect of body balance. The products work and there are a lot of people I know personally making good money with Plexus.
You can contact me too. I am with a solid company with good honest testimonies about the products. I am in a group with one of my team members who had rheumatoid arthritis. I know her personally. She has had great results. I can let you talk to her if you like. Our products seem to do well with arthritis and other health issues. I would love to talk to you if you are interested.
I know there are a few companies, like Mary Kay and Lia Sophia, who have a generally positive image, but there are many more, often built around some investment scheme, which continue to give this sector a bad image. If you scan the Internet, you will find dozens of negative articles, like "What's Wrong With Multi-Level Marketing?", but very few singing their praises.
Not all MLM companies are created equal. Many see an initial burst of success followed by a gradual tapering off of profits, causing them to collapse and go out of business. MLM companies that succeed have sound business models, both for those who run the company and for those who sell product and recruit new sales agents. There are many sites devoted to MLM rankings, creating lists of companies likely to provide a return on investment to sales agents interested in the industry.
Pyramid structure is said to exist when you get paid to get a new recruit and there is no involvement of any product. It’s an ill-practice which makes a person earn money by taking advantage of his friends and family. Companies having a pyramid structure model tend to deceive people while making them believe that they’ll earn in future (which they do by deceiving more people). For e.g. a person will be asked to pay $100 to be a part of the company with a promise that he’ll get 25% of every new recruit’s admission fees who he refers. This is a money-making strategy of the company where the participants are at a loss.
comes down to leadership and the individual. I even changed teams to find the right mentor and coaching when I knew I was struggling. I found a team that trains people to be some network marketing professionals, and really the math is simple and anyone can make residual income if they do it correctly. The problem is people sign everyone up they can and then most drop out. You only want to work with those that are committed to do the work and be able to work closely with them until they are a developed leader. In all actuality ssigning everyone up as an associate is against the rules and a big no no. Having customers benefits everyone and in most business models like the one I’m with I make more commission off customers than associates that aren’t working.
Thank you for sharing your perspective on the Direct Sales/MLM companies. As a business owner and entrepreneur, there is often a lot of noise from many sources about what is the best way to grow and be of importance. One of the things I have learned and continue to learn is that we must really love what we do, believe in our offering, whether is it a product or service, and listen closely to our gut instincts. A business coach of mine once said being a prism is beautiful, but it is scattered light, focus on what you love. Another important thing to know for yourself , is that there are different learning styles. If you choose to join any company, MLM or otherwise, be clear with yourself how you best learn and thrive. Getting swept up in the cheering may feel good, and it may keep you motivated on some level, however, be clear on how do you retain knowledge and use it. If a company has a one size fits all approach, be very careful that you do not get swept away. Thank you again for sharing this information. It has helped me have another look at my goals and how to continue focusing on what I love to do.
That is really the magical element behind the multi-billion dollar market that is the direct sales and network marketing industries. And a large part of those are MLM-fashioned businesses that offer primarily are styled as health and wellness supplements in the name of weight loss, cognitive enhancement, skin care, hair care, beauty, anti-aging, dieting and anything else nutritionally-related or health-focused.
Another growing reality that could benefit MLM and related businesses is the increasing number of baby boomers who are disenchanted with their current careers.  They’re worn-out from years of the corporate grind and don’t feel the connection between their job and the people it impacts outside their office walls or company grounds.  They’re shifting their focus from accumulating a giant nest egg to a desire to be part of something bigger and better… to have a positive effect on others... and working in retirement.  Facets of life that can be fulfilled with specific types of products and service available through some MLM or Direct selling opportunities.

Network Marketing is a business model that relies on a distribution network to build the business. Network Marketing business structures are Multilevel Marketing in nature, as the payouts occur on many different levels. You might hear the terms Person-To-Person Marketing or One-on-One marketing, which are just other ways of describing Network Marketing. Basically, network marketing involves the direct selling of merchandise or services. Some popular Network Marketing businesses you most likely have heard of include; Avon, Mary Kay Cosmetics, Amway and Herbalife Ltd.
Eric hit it it square on the head with Go Pro. Honestly…the title says it all. If you want to become a professional in network marketing, then his book is a must read. That means non-negotiable. If I want to become a pro, it is a requirement to read;Go Pro;. Get his book now! This book is already destined to become an all-time classic for our profession. --Todd Falcone, Network Marketing Speaker, Coach and Trainer
Pyramid schemes are illegal in all 50 states and in most countries in the world. The reason they’re illegal is because they promise extraordinary returns based on a structure that is unsustainable and will eventually collapse. In order to survive, pyramid schemes require an infinite number of recruits. Since there aren’t an infinite number of people, they always fall apart, leaving the people at the bottom of the scheme with empty pockets.  
Now this company is a true innovator in the MLM industry.  Their product: Herbal supplement capsules. Where can you find them? Everywhere! The pair that were the first to do it was a husband and wife that are behind Natures Sunshine.  If you visit a local health food store (or your yoga fanatic friend’s medicine cabinet) you are bound to find their product and proof of how well-known they truly are.

If Owner Two decided to expand his business and sponsors Owner Three, Owner Two would be credited for any sales volume that Owner Three produces. Lastly, because Owner One sponsored Owner Two, Owner One would also be credited for the sales volume of both Owner Two and Owner Three. It is this ability to generate revenue streams from multiple sources that has made network marketing a popular and profitable business for many.
* Go Pro Recruiting Mastery– the world’s #1 generic training event for the Network Marketing Profession. Join us December 4-6, at the MGM Grand Garden Arena in Las Vegas, Nevada. You will hear from top international thought leaders including Magic Johnson, John Maxwell, and dozes of Million-Dollar Earners. It’s an extraordinary event that you and your team can’t afford to miss. To learn more, go to GoProRecruiting.com.
The Federal Trade Commission warns "Not all multilevel marketing plans are legitimate. Some are pyramid schemes. It's best not to get involved in plans where the money you make is based primarily on the number of distributors you recruit and your sales to them, rather than on your sales to people outside the plan who intend to use the products."[21]
You can contact me too. I am with a solid company with good honest testimonies about the products. I am in a group with one of my team members who had rheumatoid arthritis. I know her personally. She has had great results. I can let you talk to her if you like. Our products seem to do well with arthritis and other health issues. I would love to talk to you if you are interested.
"Network marketing" and "multi-level marketing" (MLM) have been described by author Dominique Xardel as being synonymous, with it being a type of direct selling.[6] Some sources emphasize that multi-level marketing is merely one form of direct selling, rather than being direct selling.[23][24] Other terms that are sometimes used to describe multi-level marketing include "word-of-mouth marketing", "interactive distribution", and "relationship marketing". Critics have argued that the use of these and other different terms and "buzzwords" is an effort to distinguish multi-level marketing from illegal Ponzi schemes, chain letters, and consumer fraud scams.[25]
But MLMs can get away with this because of the second big difference between a traditional franchise and an MLM “franchise”: In a traditional franchise, the end customer is the consumer, whereas again, the primary way you make money in an MLM is by recruiting other sales people and making commissions off the product they’re required to purchase from the parent company
Meet Adam Green Million-dollar earner, author, and speaker, Adam Green reached the top of his company's compensation plan by age 25, becoming the youngest million-dollar earner in his company's history. As a highly sought after international speaker in the Network Marketing Profession, Adam is able to provide inspiration and motivation for all ...…
Much has been made of the personal, or internal, consumption issue in recent years. In fact, the amount of internal consumption in any multi-level compensation business does not determine whether or not the FTC will consider the plan a pyramid scheme. The critical question for the FTC is whether the revenues that primarily support the commissions paid to all participants are generated from purchases of goods and services that are not simply incidental to the purchase of the right to participate in a money-making venture.[46]

The Federal Trade Commission warns "Not all multilevel marketing plans are legitimate. Some are pyramid schemes. It's best not to get involved in plans where the money you make is based primarily on the number of distributors you recruit and your sales to them, rather than on your sales to people outside the plan who intend to use the products."[21]


I don’t know much about World Ventures, Greg. I do have some very respected friends in the business who build that business and I do trust them. In ANY network marketing business, it more often comes down to what the independent business owner is putting IN to their business. Are they following the plan religiously? There is no company out there that can legitimately promise a get-rich-quick plan. You have to assume MLM is a 4+ year build – and only then when you’re going full-out. Most people don’t have the stamina for that – but if they do or can learn it, people can make a lot of money in many different companies.
Another growing reality that could benefit MLM and related businesses is the increasing number of baby boomers who are disenchanted with their current careers.  They’re worn-out from years of the corporate grind and don’t feel the connection between their job and the people it impacts outside their office walls or company grounds.  They’re shifting their focus from accumulating a giant nest egg to a desire to be part of something bigger and better… to have a positive effect on others... and working in retirement.  Facets of life that can be fulfilled with specific types of products and service available through some MLM or Direct selling opportunities.
But many people can’t recruit enough folks and they end up spending a lot of their own money. As Laryea points out, “Recruits are often expected to purchase ‘starter kits’ or inventory to start selling products, which also earn the recruiters (and the recruiters’ recruiter) commission. Thus, multilevel marketing as a business strategy incentivizes participants to grow a sales network underneath them, also called a downline.”
Some multilevel marketing companies sell protein powders to high performance athletes. Others sell multivitamin supplements to pregnant mothers. And some sell memory-boosting supplements to elderly people. The world of health and nutrition companies is vast, and there are all sorts of new niches to explore. New MLMs are springing up every year trying to best the next USANA.
The multi-level marketing company’s ultimate goal is to procure outstanding sales and gain a loyal customer base. Instead of using the traditional method and spending on costly advertising, they promote the business through word-of-mouth referrals. They bypass the middlemen and sell the products directly to consumers. This direct method, in turn, helps customers save more money by eliminating mark-ups on the products.
I am considering joining a MLM but can’t decide. Almost everyone I know either does Genesis Pure, Xyngular, or Thrive. I want something that is healthy and simple. Not something you have to do 3-5 items to have great health results. Please help! There are so many choices. I have researched and read reviews, about the companies and they each have pros and cons. Suggestions please Elliot and thanks again for your time and assistance.
Then we get to compensation plans behind DS and NM. That would be SLM or MLM as in Single Level Marketing or Multi Level Marketing. In this sense, the expression Marketing is not ideal, it should be Multi Level Sales…in most cases. Depending on your activity, you can either be a selling person, or a referring person where the company, website, Fedex does the sales, payment and delivery. There are many forms of the compensation plan, about 1 for every company with a few overlaps. Some of them are by law illegal, most of them are just messed up from the beginning. Success ratio is about 1:200 for a network marketing company to become great and lasting.
Walter J. Carl stated in a 2004 Western Journal of Communication article that "MLM organizations have been described by some as cults (Butterfield, 1985),[51] pyramid schemes (Fitzpatrick & Reynolds, 1997),[52] or organizations rife with misleading, deceptive, and unethical behavior (Carter, 1999),[53] such as the questionable use of evangelical discourse to promote the business (Höpfl & Maddrell, 1996),[54] and the exploitation of personal relationships for financial gain (Fitzpatrick & Reynolds, 1997)".[52][55] In China, volunteers working to rescue people from the schemes have been physically attacked.[56]
World Global Network is a publicly traded company that recently released a wearable health monitor similar to a Fitbit but with more features. The HELO currently measures blood pressure, heart rate, breath rate, sleep, EKG, mood and steps. It also has a panic button that if pressed twice it will alert you loved ones of your location using GPS. In the near future it will measure blood glucose and blood alcohol without using a blood sample. It will also have a mosquito shield.
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