MLM has stretched its sticky fingers out into just about every product market out there, so it’s kinda hard to do something new nowadays. But Jamberry Nails did it. Their adhesive, custom nail designs BLEW UP when they hit the direct sales floor. They built up an army of over 100,000 consultants in the time it takes most people to get a mediocre pay raise at their 9-5.
The intelligent companies obsess over ways to get their salespeople profitable FAST. When distributors are profitable, they’re less inclined to quit and less inclined to complain to regulators. Profitability is defined by earning more than you spend. Profitability can be enhanced through customer acquisition models like 3 and free programs, sample products, trainings on how to move inventory, etc. It can also be enhanced by avoiding taxing the distributors with overly expensive (and oftentimes ineffective) training materials.
I’d like to point out a few things: statistically something like 96% of businesses fail within the first 5-10 years, which is a much more impactful loss, both financially and time wise, than the few hundred dollars one puts into whatever product they’re using in MLM. So realistically the success rate as a “self employed business owner” with MLM is probably a bit better than it is with launching a traditional business, or at least consistent with it. It takes discipline and tenacity that many people don’t have- that’s why they chose to remain employees in the first place.
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