But the FTC’s newfound toughness may come to naught in the Trump era. There’s little hope, according to both critics and cheerleaders of the MLM industry, that the Trump administration will assume such a strict posture toward Herbalife’s peers. “The more likely scenario is that they just won’t bring a pyramid scheme case,” said Bonnie Patten, executive director of Truth in Advertising, a consumer advocacy group that helped the FTC in its prosecution of Vemma, a nutritional-product MLM that the FTC alleged was a pyramid scheme in August 2015. The case was settled in December on terms similar to the Herbalife one. (Neither Vemma nor Herbalife admitted guilt in their settlements.)
Multi-level marketing (MLM) is a distribution-based marketing network that includes direct sales and a downline of distributors. These home businesses tend to get a lot of bad press for their similarity to pyramid schemes. In reality, they have one key difference. Where pyramid schemes require people to invest in a false promise of wealth, MLM organizations sell real products or services that their distributors believe in.
Well done Melaleuca, they hit over a billion dollars in yearly sales…there’s a reason they are a part of the select few considered to be at the top. Adding to this is their longevity, because they’ve been in the MLM industry for over 20 years, and now they’ve reached the status of the “largest online wellness shopping club” (which can sound fancier than it is, because are they aren’t selling anything more than a fantasy diet pill).
A 2018 poll of 1,049 MLM sellers across various companies found that most sellers make less than the equivalent of 70 cents an hour. Nearly 20 percent of those polled never made a sale, and nearly 60 percent earned less than $500 in sales over the past five years.[42][43] Nearly 32 percent of those polled acquired credit card debt to finance their MLM involvement.[44]
Starting out as a casual customer, and then moving into the business side of the company, Kierston set the pace and laid the foundation for her family’s future when the unexpected happened and they were at risk of losing everything.  Two years later, Kyle joined his wife in her business and, together, they have become million-dollar earners while building a wildly successful Network Marketing business.
Another growing reality that could benefit MLM and related businesses is the increasing number of baby boomers who are disenchanted with their current careers.  They’re worn-out from years of the corporate grind and don’t feel the connection between their job and the people it impacts outside their office walls or company grounds.  They’re shifting their focus from accumulating a giant nest egg to a desire to be part of something bigger and better… to have a positive effect on others... and working in retirement.  Facets of life that can be fulfilled with specific types of products and service available through some MLM or Direct selling opportunities.
This podcast is brought to you by Go Pro Recruiting Mastery - the #1 generic training event for the Network Marketing Profession. Join us December 4-6 at the MGM Grand Garden Arena in Las Vegas, Nevada. You will hear from top thought leaders including Magic Johnson, John Maxwell and dozens of Million-Dollar Earners. It's an extraordinary event that you and your team can't afford to miss.
Lauded as the #1 leadership expert in the world by Inc. Magazine, John C. Maxwell is a speaker, coach, and New York Times Bestselling Author. He has written more than 80 books - including the 21 Irrefutable Laws of Leadership and the 21 Indispensable Qualities of a Leader - that have sold more than 26 million copies and have been translated into 50 languages. In 2005, he was one of 25 best-selling authors named to Amazon.com's Hall of Fame.
You can contact me too. I am with a solid company with good honest testimonies about the products. I am in a group with one of my team members who had rheumatoid arthritis. I know her personally. She has had great results. I can let you talk to her if you like. Our products seem to do well with arthritis and other health issues. I would love to talk to you if you are interested.
Hi Jeremy great article. Here’s my take for what it is worth,after working 50 years for the bank making not so much money,having to accommodate there time schedule ,negotiated vacations and seeing very few people advance to 6 figure incomes,I’m somewhat intrigued by the idea of using my retirement years looking at mlm as a part time endeavour . Obviously I put a lot of blood sweat and tears into my previous job,so I’m not expecting to make my millions in a couple years in mlm, but I like the (do it in your own time) idea. If I find a product I like and would use anyway why not? I also like the idea that the potential is there biased on your own efforts. Am I wrong What do you think?
I see Melaleuca on here. I see that as both good and bad. They are an awesome company with a great compensation plan. However, they are not an MLM. They are not even listed with the federal agency that oversees those companies. They are a Consumer Direct Marketing company. How does that differ? While I am required to purchase a certain amount each month, that’s all I need to purchase. It’s all products I use in my own home for myself. I don’t have a monthly quota to meet. I don’t have to buy product and sell it to people. The idea is that the product goes to the consumer only. In fact, it’s against company policy to buy product and sell it to others. The only comparison I see are the “levels” of customerS in my group. Can you shed any light on why you think they are an MLM? Thanks, so much!
During the depths of the Great Recession, Donald Trump counted among his many income sources a side gig as a pitchman for ACN Inc., a company whose “members” sold newfangled videophones and other products. “Trust me, it’s changing everything,” he promised in a 2009 promotional video shown to eager crowds of recruits, many of whom would fork over nearly $500 to sell ACN phones in hopes they could sign up more would-be entrepreneurs to do the same. “Believe me, it’s ultimately a dream come true,” said Trump, who also featured ACN on episodes of The Celebrity Apprentice.
Pyramid schemes come in all forms. A really simple example are those chain letter things where you’d get a letter with seven names and addresses. You were supposed to send $1 to the names on the list. After you did that you were supposed to add your own name to the bottom of the list and send the letter off to at least 7 people. Supposedly you could make tens of thousands of dollars in just a few weeks doing this.
They may have professional athletes like Drew Brees promoting their products, but that doesn’t mean you should believe all of AdvoCare’s claims. This MLM company sells shakes, supplements, and pills. In order to succeed with AdvoCare, as with others, you need to recruit more people to sell the same products. Constantly hitting up your family and friends to buy stuff from you can cause some tense relationships.
With network marketing, there are no big capital requirements, no geographical limitations, no minimum quotas required and no special education or skills needed. Network marketing is a low-overhead, homebased business that can actually offer many of the tax advantages associated with owning your own business. Network marketing is a people-to-people business that can significantly expand your circle of friends. It's a business that enables you to travel and have fun as well as enjoy the lifestyle that extra income can provide.
When you’re asking people to volunteer their time to sell a product or service, the experience needs to be fun. As adults, we all feel tremendous pressure in multiple areas of our lives. If a network marketing company starts to feel stale, unappreciative and a little corporate-y, consumers will invest their energies somewhere else. As Millennials hit the scene, it’s important to understand that they’re placing less emphasis on financial metrics. Companies need to always maintain a sense of humor and constantly show appreciation for their sales force. When a company starts leading with an iron fist and sends out warnings to fence in a sales force, it almost always backfires. People need to have fun with the brand and fun sharing the brand with others. If it’s painful, forget about it.
The major defining difference between other companies and MLM, is that they don’t mass market themselves, spending millions of dollars on television, radio and internet ads, but instead allocate that portion of their budget to pay hard working distributors who pound the pavement, form personal al relationships with clients, advocate their product, and hence donthe “marketing” for them.
Hayley Hobson shares important tips on how to approach the invitation when recruiting. Click below to get 3 hours of Live coaching with me, Eric Worre, as I give you all of my best strategies and scripts to effectively invite prospects to hear about your opportunity without coming across as pushy or salesy. https://networkmarketingpro.com/inviting/…
In an MLM, sometimes more euphemistically called a “direct-selling” company because the products aren’t sold in stores, salespeople frequently woo participants by dangling riches before their eyes as they are led to make big, upfront purchases of pricey products, then asked to recruit others under them to sell the product and recruit still more participants in the hopes of earning big commissions in what becomes a pyramidal structure. As Ramirez noted, most participants don’t make significant income. Following the Herbalife settlement terms would force these companies to ditch any deceptive income pitches and also keep track of sales to customers outside the member networks to prove that most of their products are not just being bought by the company’s own salespeople.
The Isreali immigrant brothers turned entrepreneurs behind Seacret Direct managed to take a cliche mall kiosk (you know, the ones that bother the crap out of you while you’re trying to shop) and turn it into a multi-million dollar global direct selling ccompany. Skincare products are pretty yawn-worthy nowadays, but Seacret’s dead sea products come with a 5,000 year history and a lot of fanfare.
Mentor your recruits effectively. If recruits are successful, you make more money, so you should be prepared to train them well. This may be a substantial time commitment, even up to several weeks. But you should understand that you're building a team and it is in your best interest to spend enough time making sure your recruits are competent enough to go off on their own.[8][9] 

While networking marketing is not actually a franchising model of business, it does work in a similar fashion. In fact some large MLM companies refer to its business plan informally as “private franchising”. In network marketing, a company distributes its products and services through independent business owners (IBO) who in turn market these products and services to customers of their own.


Jim is approached by a friend who is already a distributor for Company A to become a distributor as well. Jim’s friend tells him it’s an “amazing business opportunity” and that he’s only telling Jim about this because he’s the kind of entrepreneurial guy who could succeed with it. The friend shares how other distributors have been able to make enough money selling shakes that they’ve paid off student debt and bought a second car. He says very little about the product itself except that it’s fantastic and practically sells itself.
This article was really informative and honest! I’m not presently involved in an MLM and I don’t ever plan to be especially after reading this article and the comments below. Why? Well because of EXACTLY the kind of “networking” and “recruiting” that these companies and many of the people commenting on here are advocating. I have been bombarded on my facebook, and other social media from people I haven’t spoken to or seen in years. Its becoming constant, and I am not on social media to make money. Roden and Fields, shakeology, some girl I went to high school with is now trying to get me to buy leggins from her. I have a cousin that I actively avoid now because he is constantly steering every single conversation to Herbellife and why I NEED it to be healthy. Jesus. Its just enough already. I’m all for empowering people, and I love the idea of earning an additional income to take care of your family or yourself. But I could not imagine alienating or even just annoying friends and family in order to make an extra dollar. What I dislike most is that many of those that are recruiting make it seem as if they recruiting you simply because they want to “help” you or provide you with an opportunity. They make it seem as if they are doing this out of the goodness of their hearts, when really the actual motivation is line their own pockets with more money, because the more people you recruit for your team, the more money you make. That feels dishonest and slimy to me. Unless I’m asking for “help” or an “opportunity” I wish people would assume that I don’t need and am not interested in one!
Unfortunately, many pyramid schemes attempt to present themselves as legitimate MLM businesses and, often, it can take many years for the FTC to finally step in and close down these fraudulent companies… so BEWARE! Do your due diligence and avoid any opportunity that emphasizes recruiting members and getting paid, rather earning commissions for the sale of products and services.
Even while the popular culture’s view of MLMs is shifting, FitzPatrick doesn’t think we’re yet at a tipping point where consumers reject them en masse. Trump’s election may help explain why. After the election, FitzPatrick says he sent out a newsletter to the many victims of pyramid schemes who’ve come to him for help, explaining the connections with Trump.

This one is debatable. Based on my observations, companies tend to do better when they have a physical presence for the corporate team to work. The idea of a “cloud based” office sounds nice, but in my opinion, it’s a little cheap and leads to less production. I think it’s important for executives to provide a consistent environment for people to come together during normal office hours and focus intensely on their duties to the company. There’s value in people coming together daily in a physical environment, sparking ideas off of each other at random times. If there’s no physical location, the company, in my opinion, is typically unable to adapt and change quick enough to stay ahead of the competition.


The multi-level marketing company’s ultimate goal is to procure outstanding sales and gain a loyal customer base. Instead of using the traditional method and spending on costly advertising, they promote the business through word-of-mouth referrals. They bypass the middlemen and sell the products directly to consumers. This direct method, in turn, helps customers save more money by eliminating mark-ups on the products. 

Looking compliant is easy. Building a CULTURE around compliance is hard. Building a culture requires doing more than paying lip service to compliance. It requires full buy-in at the corporate level to teach and enforce the important policies. It requires field leaders committed to responsible growth, and corporate leaders that avoid saying things like “the lawyers make us do this.” And finally, it requires constant investment.
But please do a little research before you blanket insult an entire industry or business model. I am a single mother with a 6 figure income because of MLM, nearly twice that when I’m actively working my business with both of the companies I represent, and while not everyone has the skill set to succeed in this business, the potential is certainly there, for those that do.

Dr. Brezinski’s point is well taken and easy to see practiced by popular network marketing companies.  Many MLM and NM companies tout a three-to-five year plan to attain freedom and wealth, yet many of the people running company meetings have been in the business for five or ten years and still haven’t left their full-time job or landed on easy street.  “As it turns out,” Dr. Brezinski notes, “when other human needs are being met, the members and consultants don’t focus solely on the financial aspects.”
This Podcast is brought to you by Go Pro Recruiting Mastery - the world's #1 generic training event for the Network Marketing Profession. Join us December 4-6 at the MGM Grand Garden Arena in Las Vegas, Nevada. You will hear from top thought leaders including Magic Johnson and dozens of Million-Dollar Earners. It's an extraordinary event that you and your team can't afford to miss.
Brendon Burchard is the world’s leading high performance coach, a three-time New York Times bestselling author, and is in the Top 100 Most Followed Public Figures on Facebook – with more than 10 million fans across his pages. His personal development videos have been viewed more than 100 million times and Success Magazine named him “one of the Top 25 Most Influential Leaders in Personal Growth and Achievement.”
These are only a couple of examples of people who went from struggling with their finances to being financially secure, and continuing to make a fortune. There are hundreds of more examples of people who have literally gone from rags to riches through Network Marketing. However, it should be emphasized that these people did not just sit back and collect money, they had to put in the hard work and dedication necessary to grow their network of sales, as well as doing the work required to get the word out and represent their companies.
These nonsalaried workers may be stay-at-home parents, college students or part-time workers hoping to make money by selling products such as vitamins and makeup to their friends and family. But experts note that just selling products is typically not enough to make a profit, and workers are encouraged to recruit a "downline," a team of underlings from whose sales they also earn a commission, creating a pyramid-shaped compensation structure.
Go Pro Recruiting Mastery – the world’s #1 generic training event for the Network Marketing Profession.  Join us December 4-6 at the MGM Grand Garden Arena in Las Vegas, Nevada.  You will hear from top thought leaders including Magic Johnson, John Maxwell, and dozens of Million-Dollar Earners.  It’s an extraordinary event that you and your team can't afford to miss.
This article was really informative and honest! I’m not presently involved in an MLM and I don’t ever plan to be especially after reading this article and the comments below. Why? Well because of EXACTLY the kind of “networking” and “recruiting” that these companies and many of the people commenting on here are advocating. I have been bombarded on my facebook, and other social media from people I haven’t spoken to or seen in years. Its becoming constant, and I am not on social media to make money. Roden and Fields, shakeology, some girl I went to high school with is now trying to get me to buy leggins from her. I have a cousin that I actively avoid now because he is constantly steering every single conversation to Herbellife and why I NEED it to be healthy. Jesus. Its just enough already. I’m all for empowering people, and I love the idea of earning an additional income to take care of your family or yourself. But I could not imagine alienating or even just annoying friends and family in order to make an extra dollar. What I dislike most is that many of those that are recruiting make it seem as if they recruiting you simply because they want to “help” you or provide you with an opportunity. They make it seem as if they are doing this out of the goodness of their hearts, when really the actual motivation is line their own pockets with more money, because the more people you recruit for your team, the more money you make. That feels dishonest and slimy to me. Unless I’m asking for “help” or an “opportunity” I wish people would assume that I don’t need and am not interested in one!
In the MLM industry nutrition companies are like the auto industry, most of the companies are the cheap and low quality choices, a few are in the Mercedes category, and only one company in the Rolls Royce category with 7.5 billion in sales, located in 90 countries, 300 scientist and 30 Ph.D’s on staff, number one selling meal replacement shake and protein shake in the world, 90,000 private clubs and centers, Noble Prize winning scientist, research supported by major universities, proven success track record of more then 36 years, and already owns more then 33% of the meal replacement market, used by some of the worlds top athletes, product of choice for Pre-NFL combine, and the weight loss product that used by the Genesis book or world records for most weight loss in the shortest time – 403 pounds in 18 months. Picking the right company only comes down to whether you want the Rolls Royce or something else.
“I had some cancellations of the newsletter, and some of them, after canceling, just wrote the word MAGA on the cancelation,” FitzPatrick said. “This is the pathos of it. Those people in general were victims of MLMs, and yet, they are so caught and immersed in the web of lies that they really don’t know why they lost. Now they’ve put their faith in Donald Trump after being scammed by the type of organization that Trump endorses. But when you point out that Trump is going to enhance these schemes, protect them, and he’s part of them, they can’t hear it.”
Independent non-salaried participants, referred to as distributors (variously called "associates", "independent business owners", "independent agents", etc.), are authorized to distribute the company's products or services. They are awarded their own immediate retail profit from customers plus commission from the company, not downlines, through a multi-level marketing compensation plan, which is based upon the volume of products sold through their own sales efforts as well as that of their downline organization.
Then we get to compensation plans behind DS and NM. That would be SLM or MLM as in Single Level Marketing or Multi Level Marketing. In this sense, the expression Marketing is not ideal, it should be Multi Level Sales…in most cases. Depending on your activity, you can either be a selling person, or a referring person where the company, website, Fedex does the sales, payment and delivery. There are many forms of the compensation plan, about 1 for every company with a few overlaps. Some of them are by law illegal, most of them are just messed up from the beginning. Success ratio is about 1:200 for a network marketing company to become great and lasting.
Keeping with the trend I have here, yes this is another MLM company operating under the nutritional niche; and it comes to us from Utah.  They have a specific product that’s help made them well-known: seed nutrition and the “black cumin seed,” which evidently is very potent for helping fight cancer cells and encourages anti-oxidant benefits, among other things.
Legendary Los Angeles Lakers player, coach, and current president of basketball operations, Earvin "Magic" Johnson is the proud owner of 10 NBA championship rings, is a two-time inductee into the Basketball Hall of Fame, a member of the 1992 United States Men's Olympic gold medal basketball "Dream Team," and in 1996 was named one of the 50 Greatest Players in NBA History.
Representatives for direct selling companies affirm that most participants in their companies aren't making much. "Earnings are typically quite small," says Joe Mariano, president and CEO of the Direct Selling Association. He notes that nearly three-quarters of people involved in direct selling are "discount customers," meaning they're buying the products for themselves – not selling them. For that majority, earnings aren't just small: They're nonexistent.
Looking compliant is easy. Building a CULTURE around compliance is hard. Building a culture requires doing more than paying lip service to compliance. It requires full buy-in at the corporate level to teach and enforce the important policies. It requires field leaders committed to responsible growth, and corporate leaders that avoid saying things like “the lawyers make us do this.” And finally, it requires constant investment.
Some companies even let their products speak for themselves by developing excellent quality and highly effective product performance. They allow prospects to taste their products, asking for feedback, ideas, and suggestions on how to improve the products. Satisfied customers will then provide testimonials to convey the benefits and advantages of using the merchandise. These testimonials will now be used by the companies as their promotional tools.
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