Hey Jesse, you forgot about Primerica! My brother makes a lot of money with them and he’s only been there 6 years and he makes $8-10 Grand a month now! Kindve wish I would’ve started with him when he first joined because the company does have great concepts and just recently was named one of Forbes top 50 trustworthy companies! That’s awesome! I didn’t have the time to commit then but I just got rolling 2 months ago and I’ve made $900 this month and will be over a grand once I help this next family get a policy in place! I so wish I would’ve got started years ago!
The intelligent companies obsess over ways to get their salespeople profitable FAST. When distributors are profitable, they’re less inclined to quit and less inclined to complain to regulators. Profitability is defined by earning more than you spend. Profitability can be enhanced through customer acquisition models like 3 and free programs, sample products, trainings on how to move inventory, etc. It can also be enhanced by avoiding taxing the distributors with overly expensive (and oftentimes ineffective) training materials.

The multi-level marketing company’s ultimate goal is to procure outstanding sales and gain a loyal customer base. Instead of using the traditional method and spending on costly advertising, they promote the business through word-of-mouth referrals. They bypass the middlemen and sell the products directly to consumers. This direct method, in turn, helps customers save more money by eliminating mark-ups on the products.


The multi-level marketing company’s ultimate goal is to procure outstanding sales and gain a loyal customer base. Instead of using the traditional method and spending on costly advertising, they promote the business through word-of-mouth referrals. They bypass the middlemen and sell the products directly to consumers. This direct method, in turn, helps customers save more money by eliminating mark-ups on the products.
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Saturation is impossible because there isn't a finite number of people. Every day new people are born or turn 18, thereby adding new potential network marketers to the pool of prospects. Tim Sales, in Zig Ziglar’s book, Network Marketing for Dummies, offers the best argument against the saturation myth. He asks, “Do you know anyone who doesn’t have a refrigerator? No? That doesn’t stop GE from selling more of them.”
For full disclosure, I want to point out that I am not affiliated with any multi-level marketing or direct sales companies, and that I don’t receive any compensation from the industry for my opinion on it.  I’m sharing this with you because after I wrote what is considered the most widely read, copied, and quoted MLM article in the history of the industry, I was accused of writing it to promote my own MLM business or the industry in general, which is not the case.
So you meet your buddy at a burger joint. You reminisce about old times and play catch-up. You’re having a real good time. But then he mentions this nutrition company he’s been selling for lately. He says he’s just getting started, but there’s a lot of income potential. In fact, he knows a guy who has paid off his mortgage working for this company. He thinks you’d be a perfect distributor for it because you lift weights and you’re driven.
Although MLM is most commonly associated with direct-selling distributorships and/or party planning companies, some major financial/insurance companies also employ this strategy, including Primerica and World Financial Group (WFG). Although party plan consultants will certainly gain valuable grass-roots marketing experience, the college-educated marketer will seek positions within these larger financial companies, or at the corporate level of an MLM company.
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Thank you for your article. I am also with doterra and I never in my life thought I would do something like this. The reason I started was because of health issues that led me to the oils. I have been an RN for 23 years and I feel more free and excited to share about health than ever. If you are going into something to get rich quick, I think that is the wrong attitude. I think most of my fellow doterra wellness advocates, have come to the same realization as me. I believe most of us started out trying to help ourselves and our families. I left my nursing job of 17 years in Feb, not because I am making enough money to replace my past income, but because I truly love helping others and I love the company and what it stands for. I can’t argue about MLM’s because I truly don’t care about that side of it. Maybe I am wrong to think that way. I hope that this ride doesn’t end anytime soon because the difference that doterra is making in my life, and the lives of those around me, is amazing. Thank you again for your information and your viewpoint.
But, some of the companies here are much better than others in my opinion. There are two different ones that are worth considering. The first is Thirty-One Gifts. This storage company has appealing products that do sell to the right audience. In fact, many customers go back for extra products time and time again. The commission plan isn’t amazing but it’s decent enough and has no serious issues.

MLMs have been made illegal in some jurisdictions as a mere variation of the traditional pyramid scheme, including in mainland China.[10][11] In jurisdictions where MLMs have not been made illegal, many illegal pyramid schemes attempt to present themselves as MLM businesses.[7] Given that the overwhelming majority of MLM participants cannot realistically make a net profit, let alone a significant net profit, but instead overwhelmingly operate at net losses, some sources have defined all MLMs as a type of pyramid scheme, even if they have not been made illegal like traditional pyramid schemes through legislative statutes.[4][19][20]
I initially spoke to a retired friend who said she joined a health and beauty direct selling company as a means of meeting new people. She had recently remarried and moved to a new location, so she combined the practice of meeting new people with making extra money.  After almost a decade in the business, she’s built a small niche business with family and friends despite switching to from one company to another competitor after three years.
I found your article interesting. My wife and I have been involved with AdvoCare since November 2011. Even if I never make another dime in AdvoCare, I will continue to use the products because they have worked and continue to work for us. What I find interesting is the statistic that the majority – 99.7% in MLM actually “lose” money. What is the context of that statistic? That would mean A: the majority of MLM companies don’t have a buyback or return policy B: people that get started with MLM’s have to take on much more inventory that they are able to sell or C: this statistic is not accurate. I believe that C is the right answer. I do agree there are flaws in the MLM industry just as there are flaws in every industry. However, I believe that the MLM industry has made huge improvements in recent years and we do have a better way. People are the variable. When you have a great product, a passion and purpose that drives you everyday, are teachable and coachable, and love others as much as you love yourself, you can be successful in this business. Through the process of investing in your own personal development and learning to serve others, you are able to lead others to do the same. Thanks again. I look forward to reading more from you in the near future.
Even while the popular culture’s view of MLMs is shifting, FitzPatrick doesn’t think we’re yet at a tipping point where consumers reject them en masse. Trump’s election may help explain why. After the election, FitzPatrick says he sent out a newsletter to the many victims of pyramid schemes who’ve come to him for help, explaining the connections with Trump.
In 1959, two employees of Nutrilite, Rick de Vos and Jan van Andel, founded their own company: Amway. Amway was created using the MLM organizational structure and paved the way for MLM companies to be established in other countries like Canada, the United Kingdom, Australia, Germany, and France. Amway allowed for companies like Panasonic, Palmolive, and MasterCard to include network marketing in their omnichannel marketing strategies. Amway's success has even led them sponsor an NBA arena, the Orlando Magic's Amway Center (and the older Amway Arena), since 1989.
During the Industrial Revolution of the 1800s, a large number of new products were being invented that needed to be sold to consumers. These products were often complex and required explanation to potential buyers. Network marketing began to hit its stride following World War II in the 1940s with the California Vitamin Company (renamed Nutrilite in 1939) and the California Perfume Company (now Avon).
I initially spoke to a retired friend who said she joined a health and beauty direct selling company as a means of meeting new people. She had recently remarried and moved to a new location, so she combined the practice of meeting new people with making extra money.  After almost a decade in the business, she’s built a small niche business with family and friends despite switching to from one company to another competitor after three years.
It's true that not everyone succeeds in network marketing. The 2-10% of network marketers earning big money are the same 2-10% who work consistently in their businesses. But getting rich shouldn't be how network marketing is judged. If getting rich is the measure of success, then many other homes and small business owners, and the majority of employees in traditional jobs are big failures.  Instead, network marketing should be measured by the number of people who reach their goals. Many people in network marketing find success when they earn enough to stay home with the kids or pay off debt.
(May 2017 update: did this go under?) The sign up cost will make you do a triple take (almost four figures), but you get to set your own retail price on every product you sell. If you’ve got the skills to make people cough up the cash for their products (which, btw, are pretty legit), you could definitely make that money back. They’ve also been winning plenty of awards (even a growth award from the Direct Selling Association themselves).

Get the company’s refund policy in writing. Make sure it includes information about returning any unused products, including restrictions and penalties. It may seem like you’re minimizing your risk if you can return products for a reimbursement, but policies vary on whether you’ll get a full refund — and how long it may take. Many plans require you to buy training or marketing materials, or pay for seminars if you want to get product discounts or create your own network of distributors. Find out how much time and money other distributors spent on training, marketing materials, and seminars when they joined the plan, and whether the plan requires you to participate in periodic training. What happens if you opt out of the training?


Marketing programs emphasize courses in communication; marketing students will also practice and develop their communications and presentation skills in other classes. Communications courses teach students how to connect to audiences through a wide variety of media channels. You’ll also receive invaluable instructor feedback that will help you to further improve your skills and adapt your message.
I’m truly sympathetic to this desire. A lot of folks are struggling financially out there; Dad’s salary alone isn’t enough to support the family (or he’s out of work altogether), and Mom getting a job may not be a big help once the cost of childcare is factored in. Plus, a lot of moms simply don’t want to send their kids to childcare and want to be able to stay home with their children.

If you don’t understand something, ask for more information until it is absolutely clear to you. Your sponsor and other distributors should be willing to answer your questions. Remember that your sponsor (and others above your sponsor's level) will make money if you join the program. So take your time, and resist pressure to join. Be aware of shills — fake references paid by the company or distributor to pretend they were successful earning money through the plan.
I’m truly sympathetic to this desire. A lot of folks are struggling financially out there; Dad’s salary alone isn’t enough to support the family (or he’s out of work altogether), and Mom getting a job may not be a big help once the cost of childcare is factored in. Plus, a lot of moms simply don’t want to send their kids to childcare and want to be able to stay home with their children.
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Most art directors have at least a bachelor’s degree in graphic design, marketing, or a related field. Classes in marketing, art, and computer science will help art directors gain a better perspective of what consumers (and employers) are looking for. Art directors will also have five to seven years of experience in graphic design and art project management, preferably in their industry, before moving into department management.

I just started selling for one of the top 15 and I went in knowing that this was just supplemental cash and nothing that would support my family. I spend 15 minutes (mostly from my phone) a day on my business and am happy with what I’ve done thus far. If it covers groceries and some extras like clothes or shoes, I’m good. If I start to become even more successful, great. It’s my competitive nature to want to out rank others, so I find it to be more of a personal challenge than thinking I’m going to get rich and stay rich. I appreciate the article and the no BS attitude.
I enjoyed this post and spent too many hours reading all your other posts and watching your videos. You have some excellent real life experiences to share and glad I found this blog. My wife and I are with It Works Global (She started it and I came on board later). I was curious why they didn’t make your list? Do you think blogging would work with this type MLM? I have only had success using Instagram and Facebook. The MLM model is not something I like but it is what is I guess. My wife joined to get a discount on wraps and now this insane looking chart pays the bills. I want to take it further just keep searching for a good way to do so. Maybe blogging is the answer? Thank you. for your time. Mike

Most art directors have at least a bachelor’s degree in graphic design, marketing, or a related field. Classes in marketing, art, and computer science will help art directors gain a better perspective of what consumers (and employers) are looking for. Art directors will also have five to seven years of experience in graphic design and art project management, preferably in their industry, before moving into department management.
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That is really the magical element behind the multi-billion dollar market that is the direct sales and network marketing industries. And a large part of those are MLM-fashioned businesses that offer primarily are styled as health and wellness supplements in the name of weight loss, cognitive enhancement, skin care, hair care, beauty, anti-aging, dieting and anything else nutritionally-related or health-focused.
Internet and Social Media changes the landscape a lot, because what originally had to be a door-to-door process is turning into more of a net-based thing. However, Network Marketing is always about direct social interactions, belonging to something, helping others etc. It seems that Network Marketing and Direct Selling was the precursor of internet based customised door-to-door deliver that happens just now everywhere.
This group effect also plays into the vital role that a person’s social network can have on their retirement. Studies show that being around negative, pessimistic or sarcastic people can actually be detrimental to your health.  And many people can get stuck in a rut when it comes to who they hang around and associate with. Which means successful aging includes hanging around upbeat, positive people.
These are only a couple of examples of people who went from struggling with their finances to being financially secure, and continuing to make a fortune. There are hundreds of more examples of people who have literally gone from rags to riches through Network Marketing. However, it should be emphasized that these people did not just sit back and collect money, they had to put in the hard work and dedication necessary to grow their network of sales, as well as doing the work required to get the word out and represent their companies.
An issue in determining the legitimacy of a multi-level marketing company is whether it sells its products primarily to consumers or to its members who must recruit new members to buy their products. If it is the former, the company is a legitimate multi-level marketer. If it is the latter, it could be an illegal pyramid scheme. The Federal Trade Commission has been investigating multi-level marketing companies for several decades and has found many that blur the lines between the two. According to industry data, there are 90 million members worldwide, but relatively few earn meaningful income from their efforts. To some observers, that reflects the characteristics of a pyramid scheme.
Thanks for this list. Loved seeing Monat as #1! I am a Market Partner for this company and the money is crazy good because the products are awesome. I was disappointed to see Plexus at #28 and I wasn’t impressed by what you had to say about them. Plexus is NOT a weight loss company. Their products promote a healthy gut and they are clinically proven to decrease inflammation and balance blood sugar. Weight loss is a natural side effect of body balance. The products work and there are a lot of people I know personally making good money with Plexus.
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Draw up a business plan. When you have a few potential companies in mind, write out your plan for building and expanding your business. Even before you've officially aligned with a company, it helps to have this plan figured out early. Thant way you can hit the ground running when you do eventually start at a company. Keep these things in mind when designing a business plan:
Pyramid schemes are illegal in all 50 states and in most countries in the world. The reason they’re illegal is because they promise extraordinary returns based on a structure that is unsustainable and will eventually collapse. In order to survive, pyramid schemes require an infinite number of recruits. Since there aren’t an infinite number of people, they always fall apart, leaving the people at the bottom of the scheme with empty pockets.  
The team-based aspect isn’t entirely clear in the compensation plan, nor are the ongoing requirements. One challenge is that there are many different bonuses. It’s not clear how these relate to one another either. But, there is still a rank structure and you earn residentials from your team. These roughly range from 5% to 15% but there’s considerable variation in place.
MaryAnne, I would recommend finding a product that you LOVE, a product that you feel can benefit the people around you and who you feel integrity with. You want to find their products useful so that you will feel good about buying them every month and want to share them with other. It is a business, but you also want to be able to have fun with it too
Go Pro Recruiting Mastery – the world’s #1 generic training event for the Network Marketing Profession.  Join us December 4-6 at the MGM Grand Garden Arena in Las Vegas, Nevada.  You will hear from top thought leaders including Magic Johnson, John Maxwell, and dozens of Million-Dollar Earners.  It’s an extraordinary event that you and your team can’t afford to miss.
Not all MLM companies are created equal. Many see an initial burst of success followed by a gradual tapering off of profits, causing them to collapse and go out of business. MLM companies that succeed have sound business models, both for those who run the company and for those who sell product and recruit new sales agents. There are many sites devoted to MLM rankings, creating lists of companies likely to provide a return on investment to sales agents interested in the industry.
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