Ben Thataway, a CEO benefits forever off of his employees and the employees can spend a lifetime and never make the kind of money they can make in network marketing. I know someone personally that beat out 80,000 representatives, did not join the company untli 3 years after it launched and became the top income earner. What you’ve heard, or what you think you know about network marketing is false.
The structure of MLMs is very similar to a pyramid scheme. This doesn’t mean that all MLMs are pyramid schemes, but some certainly are. Those interested in pursuing a career in multi-level marketing should do research before joining a particular MLM. Generally speaking, if the bulk of the money you stand to earn comes from recruitment rather than direct sales, it’s wise to be very cautious.
Wow! A lot of information! I am very surprised not to see any mail on Isagenix. The company has been around since 2002! The absolute best products and ingredients! Not to mention the binary competition plan is life-changing!! Theyou have over 100 products that fit EVERY lifestyle. Kids to healthy aging, even skincare!! Last year alone making close to 1 billion in sales!
I found your article interesting. My wife and I have been involved with AdvoCare since November 2011. Even if I never make another dime in AdvoCare, I will continue to use the products because they have worked and continue to work for us. What I find interesting is the statistic that the majority – 99.7% in MLM actually “lose” money. What is the context of that statistic? That would mean A: the majority of MLM companies don’t have a buyback or return policy B: people that get started with MLM’s have to take on much more inventory that they are able to sell or C: this statistic is not accurate. I believe that C is the right answer. I do agree there are flaws in the MLM industry just as there are flaws in every industry. However, I believe that the MLM industry has made huge improvements in recent years and we do have a better way. People are the variable. When you have a great product, a passion and purpose that drives you everyday, are teachable and coachable, and love others as much as you love yourself, you can be successful in this business. Through the process of investing in your own personal development and learning to serve others, you are able to lead others to do the same. Thanks again. I look forward to reading more from you in the near future.
Pyramid schemes come in all forms. A really simple example are those chain letter things where you’d get a letter with seven names and addresses. You were supposed to send $1 to the names on the list. After you did that you were supposed to add your own name to the bottom of the list and send the letter off to at least 7 people. Supposedly you could make tens of thousands of dollars in just a few weeks doing this.

No matter how you slice it, the only way you will ever build a highly profitable network marketing business is to be willing to MASTER the art and science of sales, marketing and leadership. Because MLM is form of “direct sales” and no one makes a dime until products and services are sold. And it’s that way in every business, not just network marketing.
(Update: In June 2017, the co-founder, Dave Wood, has for the time being stepped down following his check-in into drug rehabilitation and the company no longer exists). I wonder if the buzz of Empower Network will ever die down? This is one of those rare gems of the MLM industry that exploded onto the scene and did not hit a bump in the road by dying out only after a year of being out there.  Although now the company is on decline, and its highly doubtful they’ll make it on any lists in the years to come.

At the corporate level, MLM professionals develop an easily communicated mission and image, and create resources that facilitate that communication. The key to knowing how to communicate this message to customers is knowing and understanding them. Therefore, effective MLM begins with data, and builds upon that data throughout a campaign. With the sales and customer information generated at each presentation, companies can better discern what products to acquire and/or develop, how to best portray them to their audience, and how to tailor their message to different market segments.
When you’re asking people to volunteer their time to sell a product or service, the experience needs to be fun. As adults, we all feel tremendous pressure in multiple areas of our lives. If a network marketing company starts to feel stale, unappreciative and a little corporate-y, consumers will invest their energies somewhere else. As Millennials hit the scene, it’s important to understand that they’re placing less emphasis on financial metrics. Companies need to always maintain a sense of humor and constantly show appreciation for their sales force. When a company starts leading with an iron fist and sends out warnings to fence in a sales force, it almost always backfires. People need to have fun with the brand and fun sharing the brand with others. If it’s painful, forget about it.
If you remember those ads for P90X and Insanity, you are not alone because they were something to rave about at one point in time.  They have dropped off a tad, but nonetheless Beachbody is still a well-known name.  The company is so focused on their products, very few people know that they are a network marketing company.  Which can be seen as an advantage for the company’s survival, but they are questionable as a “hot offer” to advertise.
A degree in business administration with a concentration in marketing may also prove helpful. Students learn the fundamental principles of marketing and selling, as well as how to run a business. Some general course topics include advertising, sales, e-commerce, marketing management, marketing research, finance, accounting, human resource management, and business ethics.
I believe the ones that don’t make it in the industry (if they chose a good one) don’t give it enough time (like you said they quit before a year is up) and commitment to doing what it takes to grow. I don’t spam FB and only 2 family members order product but I have at least 100+ home school moms making >$2000/mth. Some team members make more, some less. It’s what they put into it (business wise not monetary)
Hi, i recently joined rain int’l …i was a bit skeptical at first but when my brother who’s insulin dependent for years and damaged kidney benefited from its product rain soul, i know i have one of the best companies at last. My brother tried maybe three kinds of product all claiming to help his condition, all coming from good companies but only rain soul helped him. He can now do what he enjoys doing, cooking, exercising, without fatigue and swollen feet…also , the products of rain int’l are Brunswick Labs certified…
What makes this business model a highly popular choice by many is that it offers a virtually limitless potential that cannot be seen in any other traditional business. Independent distributors enjoy numerous benefits by operating their own “franchise.” Not only do they get to retail the products and services to consumers, they also get to expand their businesses by encouraging others to do the same.

At the corporate level, MLM professionals develop an easily communicated mission and image, and create resources that facilitate that communication. The key to knowing how to communicate this message to customers is knowing and understanding them. Therefore, effective MLM begins with data, and builds upon that data throughout a campaign. With the sales and customer information generated at each presentation, companies can better discern what products to acquire and/or develop, how to best portray them to their audience, and how to tailor their message to different market segments.


Staci Cahill runs her Washington MLM company in a way many people can appreciate.  She keeps her personal life separate from her business life by avoiding home parties, offering instead workshops that educate prospects on the products she offers.  “I didn’t want to be that person others hid from because they thought I was going to ask them to host a party.  I like to keep my business life and personal life separate.”
Who wants to get fit, look younger, and lose weight? Jeunesse, meet your global target market: everyone. With their crazy sales numbers, I wouldn’t be surprised if they are selling to just about everyone in the world. Jeunesse routinely make the list for the top 20 MLMs in the world, and they’re doing about $1.4 billion in annual revenue. Not only are you selling a very well-trusted product, but the sign up cost is also one of the lowest out there ($30).
Network marketers may also find a degree in marketing or business administration very useful. A degree program in marketing helps students understand the consumer market and the factors that influence consumer-purchasing decisions. A degree in business administration prepares students to plan and direct the everyday operations of small businesses and large corporations.
There are a huge number of MLM companies out there, so it can be overwhelming to know where to start. However, there are a handful of top-rated network marketing companies that consistently receive top marks from both employees and customers. If you’re interested in getting starting in the world of MLM, working with a reputable, successful company is the best place to begin.
Amway’s outsize political influence goes back to 1979, when the FTC lost its pyramid case against Amway. After four years of litigation, an administrative law judge found that Amway did not run an “illegal” pyramid scheme because it had safeguards to protect against the reliance on recruitment. These included requiring its distributors to sell 70 percent of their inventory each month and to sell to at least 10 different customers per month.
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Growing up, multimillion-dollar earner, internationally renowned motivational speaker, success strategist, author, and sales trainer, Gloria Mayfield Banks managed a learning disability to achieve not one, not two, but three college degrees - including a MBA from Harvard University. Gloria’s high-energy persona and inspirational teaching style ...…
The $50-$100 kept coming in (because of the type of business, very few customers drop out once they become customers). I wanted to re-commit to the business, so I started listening to the audio book. I started seeing what I was doing wrong. Eric would occasional weigh in with comments like "m ost distributors do this. Don't do that!" kind of advice that spoke directly to me.
When you’re asking people to volunteer their time to sell a product or service, the experience needs to be fun. As adults, we all feel tremendous pressure in multiple areas of our lives. If a network marketing company starts to feel stale, unappreciative and a little corporate-y, consumers will invest their energies somewhere else. As Millennials hit the scene, it’s important to understand that they’re placing less emphasis on financial metrics. Companies need to always maintain a sense of humor and constantly show appreciation for their sales force. When a company starts leading with an iron fist and sends out warnings to fence in a sales force, it almost always backfires. People need to have fun with the brand and fun sharing the brand with others. If it’s painful, forget about it.
During the Industrial Revolution of the 1800s, a large number of new products were being invented that needed to be sold to consumers. These products were often complex and required explanation to potential buyers. Network marketing began to hit its stride following World War II in the 1940s with the California Vitamin Company (renamed Nutrilite in 1939) and the California Perfume Company (now Avon).
If you’re headed towards the future, WGN will be there waiting.  This company is ready to take on the world and they just may be ready to do so.  They sell every futuristic gadget you could think of, some items include their space phones, wearable tech, and VR (virtual reality gear).  They’ve only been in business for a limited amount of years, but they are on a constant rise in the MLM list of top 100 businesses globally.
A marketing program will also teach you how to acquire and interpret meaningful data, including how to obtain and analyze marketing lists. By applying the right analytic and statistical tools, you’ll be able to better target an MLM campaign—as well as better target domestic and overseas vendors who can help to service your company’s needs (and your customers’ demands).
The Federal Trade Commission warns "Not all multilevel marketing plans are legitimate. Some are pyramid schemes. It's best not to get involved in plans where the money you make is based primarily on the number of distributors you recruit and your sales to them, rather than on your sales to people outside the plan who intend to use the products."[21]
The Federal Trade Commission warns "Not all multilevel marketing plans are legitimate. Some are pyramid schemes. It's best not to get involved in plans where the money you make is based primarily on the number of distributors you recruit and your sales to them, rather than on your sales to people outside the plan who intend to use the products."[21]

In April 2006, the FTC proposed a Business Opportunity Rule intended to require all sellers of business opportunities—including MLMs—to provide enough information to enable prospective buyers/participants to make an informed decision about acquiring/joining a business venture with information disclosed about the average likelihood of monetary profitability (and the extent of monetary profitability, if any) of acquiring/joining the business venture. In March 2008, however, the FTC removed "Network Marketing" (i.e. MLM) companies from the proposed Business Opportunity Rule, thus leaving MLM participants without the ability to make an informed choice of entering or not entering MLMs based on the disclosed likelihood of success and profitability:

This “outlier” experience helped him to develop and grow both his own brands and increase the value of his brand partners as he was quickly becoming an influential professional skateboarder. By leveraging his influence and designing new concepts and ideas, he helped turn a rising footwear and apparel brand into a $500 million international company. He used that same expertise to build skate brands later in his career launching the world's first true professional skateboarding league Street League Skateboarding and a first of its kind skateboarding channel, ETN.
For years, I've put out an open challenge to the world - if you feel like you can show a better entrepreneurial opportunity for the average person than Network Marketing, step up and let's have a debate. And for years, no one has answered my call because they can't win. In this podcast, I have the unprecedented opportunity to be interviewed by ...…
I spent about 3 years selling Amway back in the 70’s. There was a lot of hype but I made enough money to achieve several of my more modest financial goals. I went on to use some of what I learned to make extra money in various ventures and eventually started a small business out of my home. The business grew until mainstream retailers began offering the same product I was selling at comparable prices. The MLM as a learning tool has some value as long as the product is decent. This MLM ranking is a good way to attract attention and I am curious about Your service. I am selective about what I spend my time and effort on.

They may have professional athletes like Drew Brees promoting their products, but that doesn’t mean you should believe all of AdvoCare’s claims. This MLM company sells shakes, supplements, and pills. In order to succeed with AdvoCare, as with others, you need to recruit more people to sell the same products. Constantly hitting up your family and friends to buy stuff from you can cause some tense relationships.
In a credible Network Marketing company with a well structured compensation plan, there is no such thing as being overpaid OR underpaid. Participants get paid in direct proportion to what they produce in terms of product sales to customers, creation of a network of people doing the same thing, and leadership development. As a Network Marketing Professional with a credible company you get paid exactly what you’re worth – no more, no less.

Network marketing isn't about taking advantage of your friends and relatives. Only a few years ago, network marketing meant retailing to, and sponsoring people from, your "warm list" of prospects. Although sharing the products or services and the opportunity with people you know is still the basic foundation of the business, today we see more people using sophisticated marketing techniques such as the Internet, conference calling and other long-distance sponsoring techniques to extend their network across the country.
“I wouldn’t be where I am today without the knowledge I gained from [Michael’s] live events and training CDs. Two MUST-HAVE [programs] in your CD library should be ‘The Total Success Pack‘ and ‘Building a Better Life.’ I’ve listened so many times I’ve lost  count. PRICELESS information for your journey to success in business and in life… ‘Easy to do. Easy not to do’ The choice is yours.”
Before you get started with any of these these companies, try to be realistic about how you are going to build your business. Many will make bold claims about their income potential. But, reality is rarely ever that simple. Companies will often have ongoing costs, which can add up fast, which is why most direct sellers lose money rather than make it. Selling $200 worth of products isn't a profit if you are on $300 autoship.
That same approach to brand development led him to co-create and executive produce his first television show, Rob & Big on MTV. After the success of this first show, he created Rob Dyrdek’s Fantasy Factory showcasing his Do-Or-Dier mentality towards entrepreneurship. Constantly evolving and taking calculated risks, Dyrdek beat world records with his physical feats while continuing his endeavors, launching several new brands while structuring multi-platform integrated partnerships.
With so many of the fastest growing MLM companies pushing to have you join, it can get confusing when you’re looking at MLM products, compensation plans, where to get leads, marketing tips, and most of all – can I really make money with this? What you need to remember, is that the best MLM to join in your situation is going to come down to one thing – finding a product and a business you are excited about sharing!
You are right in that most MLM have monthly dues and have high entry fees to be distributors or consultants. You are also right in that most MLM companies focus on recruitment and not product sales. I’ve been working with Arbonne now for quite a while and none of those comments apply to this company, which is why I believe they have survived and are only growing at this point, despite some people’s opinion that they will soon be relics like Mary Kay. To become a consultant is a mere $75 dollars, the kit is involved with all free samples and material. Product loading is prohibited. Each event we host regularly ends with most if not all attendees becoming a preferred client for $20 joining fee for the first year and a $15 renewal every year with no monthly expectation and a guaranteed minimum of 20% off of all stock at all times and 40% off of all packages at all times. Not only that consultants can will their business down 6 generations, and the Mercedes incentive is for a purchase, not a lease. We do look to grow our network, but we emphasize this takes hard work and is not a get rich quick scheme. While you hit the nail on the head with most MLM businesses, there are MLM businesses like Arbonne who are a cut above the rest and who are in the habit of not putting pressure on anyone attending to either purchase or join as a consultant. We only want the best in our network and we have thousands of examples of very successful men and woman to show for it. Great article!!!
The intelligent companies obsess over ways to get their salespeople profitable FAST. When distributors are profitable, they’re less inclined to quit and less inclined to complain to regulators. Profitability is defined by earning more than you spend. Profitability can be enhanced through customer acquisition models like 3 and free programs, sample products, trainings on how to move inventory, etc. It can also be enhanced by avoiding taxing the distributors with overly expensive (and oftentimes ineffective) training materials.
MaryAnne, I would recommend finding a product that you LOVE, a product that you feel can benefit the people around you and who you feel integrity with. You want to find their products useful so that you will feel good about buying them every month and want to share them with other. It is a business, but you also want to be able to have fun with it too
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