A brand's reputation relies as much on the quality of a product as communication with the consumer. No marketing strategy can overcome poor products or service. Thus, consultants/distributors must be effectively trained, not only so they’re excited about the company and its products, but so they’re knowledgeable and can demonstrate those products confidently. Much of this will be accomplished through consultants’ direct uplines (as filtered through their upline’s uplines); however, the creation of attractive and easy-to-understand catalogs, brochures, direct-mail pieces and other marketing items will enable the consultant to quikly develop a professional image. (See also Catalog Marketing)
A quiet giant in our Profession, Donna Johnson has been involved in Network Marketing for nearly 40 years - 30 of those with her current company. During that time, she's built one of the largest sustainable organizations in the world based on culture and ethics. She has hundreds of leaders earning six and seven figures each yearend her business is thriving and growing globally.
In a similar fashion, when you eliminate money from the network marketing industry, a new perspective emerges. Personally speaking, I love talking with people who are in this industry because they are always reading, posting, and sharing something inspirational. They have goals, a dream board, and are generally using the products that they are selling to improve the way they look and feel.
In the late 1940’s and early 1950’s (after WWII) the concept of a franchise business gained traction. In a franchise, you rent the business model that someone else (Franchisor) has perfected. One of the very first franchises was started by John Pemberton in 1886 when he created a beverage with a secret recipe and licensed bottling territories to others. This became Coca Cola. Rexall Drug Stores and even General Motors started out as Franchises. As in any new industry or business model there are abuses by unethical promoters and business persons (think of the robber barons and anti-trust regulations). By the 1960’s franchising was getting a black eye. Deceptive sales practices, double selling the same franchise territories to different persons and financial insolvency of the Franchisor were rampant. Eventually, in 1979 federal regulation came into play. The unscrupulous and under-funded Franchisors went away and the legitimate players who complied with the FTC regulations changed and became giants. (Think Subway, McDonalds and others.)
Network Marketing is a business model that relies on a distribution network to build the business. Network Marketing business structures are Multilevel Marketing in nature, as the payouts occur on many different levels. You might hear the terms Person-To-Person Marketing or One-on-One marketing, which are just other ways of describing Network Marketing. Basically, network marketing involves the direct selling of merchandise or services. Some popular Network Marketing businesses you most likely have heard of include; Avon, Mary Kay Cosmetics, Amway and Herbalife Ltd.
Take Rodan+Fields, a skincare line developed by the dermatologists who created Proactive. It’s supposed be top-notch stuff. When they initially launched the product, they went the traditional retail route. Estee Lauder then bought the company for an undisclosed amount and continued to sell it through traditional retail. Sales of Rodan+Fields were surprisingly lackluster, however, so its former owners bought the company back and implemented the MLM model. Sales of the product skyrocketed to over a billion dollars. They’d claim it was thanks to the word-of-mouth marketing MLMs facilitate. I’d venture to guess it had more to do with the fact they have a captive customer base amongst the hundreds of thousands of distributors who are required to make minimum purchase amounts each month and recruit other distributors who will have to make minimum purchase amounts each month too.
Hi JP. Good stuff all the way around, my man. Hey, I’ve been approached by Ariix, & didn’t know if have heard of them, and if so, a simple 👍 or 👎 will suffice, unless you’d like to elaborate, of course. One obvious concern I have is that (& can disclose this, since it’s of public record/knowledge per the list above), the current leadership in place at Ariix all came from USANA, and given the FBI/SEC became involved with USANA in ‘07, & Ariix opened in ‘11, well….I think you know from where I’m coming as it relates to anything you may be able to convey. Thx again, JP, for all of your efforts, & if you’d feel more comfortable in emailing me, obviously that would be perfectly fine! And apologies on this extremely verbose message!😳
It's true that not everyone succeeds in network marketing. The 2-10% of network marketers earning big money are the same 2-10% who work consistently in their businesses. But getting rich shouldn't be how network marketing is judged. If getting rich is the measure of success, then many other homes and small business owners, and the majority of employees in traditional jobs are big failures. Instead, network marketing should be measured by the number of people who reach their goals. Many people in network marketing find success when they earn enough to stay home with the kids or pay off debt.
As with any business venture, it’s important to manage your expectations when signing on with an MLM. Marketing materials may sell you the idea of making good money without leaving your house, but business ventures like these take time to deliver a return on investment. Not every sales agent will be making $100,000 per year right away or even five years down the line. Be realistic about how much you’re likely to sell and how much you’re likely to earn.
That brings up another difference between traditional franchises and MLMs: When you own a traditional franchise, you’re not pressured to recruit other people to become fellow franchisees. In fact, if you did that, it could ruin your chances at economic success because you’d be competing with multiple business owners for the same customers. Also, that would be an illegal franchise pyramid scheme.