Let’s face it, whether you call it multi-level marketing, direct sales, or network marketing, the entire industry gets a bad rap. It’s often labeled as a pyramid scheme or get rich quick scam, and frankly, there is ample evidence to approach it with caution. However, as I have studied trends in this business model, I have come to a very different conclusion. One that actually suggests that network marketing can play a crucial role in how well baby boomers and others transition into retirement.
The interviews and psychological connections lead me to conclude that MLM and NM companies, along with other small businesses opportunities, are important considerations for anyone entering retirement. In fact, I believe the concept of starting a business for retirement income will become one of the most significant trends impacting retirement in the 21st century. But it has to start with redefining entrepreneurship and framing it into a retirement lifestyle. That means helping people find ways to turn a passion, hobby, or personal desire into extra money in their pocket… not to mention helping people see the importance of planning for the non-financial aspects of retirement such as replacing a work identity, staying relevant and connected, as well as keeping mentally and physically fit.
This group effect also plays into the vital role that a person’s social network can have on their retirement. Studies show that being around negative, pessimistic or sarcastic people can actually be detrimental to your health. And many people can get stuck in a rut when it comes to who they hang around and associate with. Which means successful aging includes hanging around upbeat, positive people.
If you insist on trying one of these MLM offers, the least you can do is look for proper business registration with BBB, toll free number, and proper address (no Post Office box). Also, you will need lots of family and friends to make it work. As a final step, check the MLM materials for one or more of these "red flags" that are associated with the worst of the offerings:
Recruit new members. Just like you were recruited to a network marketing company, you'll have to recruit members to your team if you want to be successful. Always be on the lookout for new prospects who you think will be valuable additions to your team. Try recruiting services like: MLMRC. Also, you'll want someone who is personable, a good salesperson, and a team player committed to cooperating with you.
If you hear someone talk about a business model using one of the above terms, there’s a good chance it’s a multi-level marketing business. But understand this: just because a business uses one of the above terms, DOES NOT automatically mean it’s an MLM. As we’ll see later on, a business that uses direct sales to get products or services to the consumer might not be an MLM.
But if you understand how traditional direct selling used to work before MLMs, you’ll see that they really aren’t in the direct sales biz. If your grandpa sold encyclopedias door-to-door when he was in college, ask him if he was required to buy the encyclopedia sets himself in order to sell them to others. Ask him if he had to personally purchase a certain number of encyclopedias a month or year to keep his job. And then ask him if he was pressured to recruit more salesmen beneath him. The answer to all of those questions will be no. He didn’t make any money recruiting people to be salesmen — he made his money selling encyclopedias to housewives.
Looking compliant is easy. Building a CULTURE around compliance is hard. Building a culture requires doing more than paying lip service to compliance. It requires full buy-in at the corporate level to teach and enforce the important policies. It requires field leaders committed to responsible growth, and corporate leaders that avoid saying things like “the lawyers make us do this.” And finally, it requires constant investment.
Odds are, somebody in your life works or has worked for a multi-level marking company, called MLM companies for short. If you’ve ever had a friend on social media invite you to join their sales team or attend an online shopping party, it probably had connections to an MLM company. Some people think of MLM companies as some opportunistic scam, but that actually couldn’t be further from the truth. Learning a little bit about how these companies can help you understand why they provide a wealth of opportunity for income and professional growth. In fact, you’re probably very familiar with many of the best MLM companies in the business without even knowing it.
This “outlier” experience helped him to develop and grow both his own brands and increase the value of his brand partners as he was quickly becoming an influential professional skateboarder. By leveraging his influence and designing new concepts and ideas, he helped turn a rising footwear and apparel brand into a $500 million international company. He used that same expertise to build skate brands later in his career launching the world's first true professional skateboarding league Street League Skateboarding and a first of its kind skateboarding channel, ETN.
These nonsalaried workers may be stay-at-home parents, college students or part-time workers hoping to make money by selling products such as vitamins and makeup to their friends and family. But experts note that just selling products is typically not enough to make a profit, and workers are encouraged to recruit a "downline," a team of underlings from whose sales they also earn a commission, creating a pyramid-shaped compensation structure.
At the corporate level, MLM professionals develop an easily communicated mission and image, and create resources that facilitate that communication. The key to knowing how to communicate this message to customers is knowing and understanding them. Therefore, effective MLM begins with data, and builds upon that data throughout a campaign. With the sales and customer information generated at each presentation, companies can better discern what products to acquire and/or develop, how to best portray them to their audience, and how to tailor their message to different market segments.
Draw up a business plan. When you have a few potential companies in mind, write out your plan for building and expanding your business. Even before you've officially aligned with a company, it helps to have this plan figured out early. Thant way you can hit the ground running when you do eventually start at a company. Keep these things in mind when designing a business plan:
But the FTC’s newfound toughness may come to naught in the Trump era. There’s little hope, according to both critics and cheerleaders of the MLM industry, that the Trump administration will assume such a strict posture toward Herbalife’s peers. “The more likely scenario is that they just won’t bring a pyramid scheme case,” said Bonnie Patten, executive director of Truth in Advertising, a consumer advocacy group that helped the FTC in its prosecution of Vemma, a nutritional-product MLM that the FTC alleged was a pyramid scheme in August 2015. The case was settled in December on terms similar to the Herbalife one. (Neither Vemma nor Herbalife admitted guilt in their settlements.)
I totally agree, Mary. You can lose soooo much more just by opening up a small storefront business. I was in the Spa Industry and then the economy tanked in late 2008. I did not renew my lease in 2009. Lost my several hundred thousand dollar build-out. Lost so much more than taking an MLM business seriously. Even if I would have front loaded on a ton of product, I still would have been better off. People spend $750 and get some business cards then do nothing and blame MLM.
An issue in determining the legitimacy of a multi-level marketing company is whether it sells its products primarily to consumers or to its members who must recruit new members to buy their products. If it is the former, the company is a legitimate multi-level marketer. If it is the latter, it could be an illegal pyramid scheme. The Federal Trade Commission has been investigating multi-level marketing companies for several decades and has found many that blur the lines between the two. According to industry data, there are 90 million members worldwide, but relatively few earn meaningful income from their efforts. To some observers, that reflects the characteristics of a pyramid scheme.
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