MLM and direct selling programs also offer very low barriers into entrepreneurship, often providing training, support, and ample encouragement along the way.  As retirees begin to realize they need activities that keep them busy, relevant, in good health, and connected to others, the time, energy and cost to participate in these kinds of companies make them very appealing to large segments of the population caught up in these dynamics.
They may have professional athletes like Drew Brees promoting their products, but that doesn’t mean you should believe all of AdvoCare’s claims. This MLM company sells shakes, supplements, and pills. In order to succeed with AdvoCare, as with others, you need to recruit more people to sell the same products. Constantly hitting up your family and friends to buy stuff from you can cause some tense relationships. 

Much has been made of the personal, or internal, consumption issue in recent years. In fact, the amount of internal consumption in any multi-level compensation business does not determine whether or not the FTC will consider the plan a pyramid scheme. The critical question for the FTC is whether the revenues that primarily support the commissions paid to all participants are generated from purchases of goods and services that are not simply incidental to the purchase of the right to participate in a money-making venture.[46]
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Agree with most of your comments. Born and raised in the corporate community, we never even considered a MLM until came across one after retirement. Looking back we would have looked seriously at the industry much earlier. In any event, we had one good run until management made a few very bad decisions…killing 40 % of our business. But now we’ve found a new home with WGN. Among the many differences is they’re a technolgy company operating as a MLM…go figure.
But if you understand how traditional direct selling used to work before MLMs, you’ll see that they really aren’t in the direct sales biz. If your grandpa sold encyclopedias door-to-door when he was in college, ask him if he was required to buy the encyclopedia sets himself in order to sell them to others. Ask him if he had to personally purchase a certain number of encyclopedias a month or year to keep his job. And then ask him if he was pressured to recruit more salesmen beneath him. The answer to all of those questions will be no. He didn’t make any money recruiting people to be salesmen — he made his money selling encyclopedias to housewives.

Marketing programs emphasize courses in communication; marketing students will also practice and develop their communications and presentation skills in other classes. Communications courses teach students how to connect to audiences through a wide variety of media channels. You’ll also receive invaluable instructor feedback that will help you to further improve your skills and adapt your message.


But here’s the thing. By recruiting close family members or friends into your downline, you contaminate those relationships with commercialization. You take all that good will you’ve developed with someone over months and years and cash it all in on getting them to be a commission for you. From that moment on, the person won’t be able to tell if your gestures towards intimacy are genuine, or an attempt to get you to buy or distribute product. Perhaps even more sadly, you may lose the ability to tell the difference yourself.
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Author, international speaker, trainer, and icon in the Network Marketing Profession, Margie Aliprandi was a music teacher and struggling single mom when she began her Network Marketing career. She achieved a five-figure monthly income within a year, became a million-dollar earner within three years, and is in the top 1% of Network Marketing producers worldwide. She has been with one company for her entire 30-year career and her story has been featured in the movies Pass it on Today and Go For No, and in numerous books and publications including Think and Grow Rich for Women.
Businessman, master networker, and one of the top five speakers in the world, Harvey Mackay is the author of the #1 New York Times bestsellers Swim with the Sharks Without Being Eaten Alive and Beware the Naked Man Who Offers You His Shirt – both of which are among the top 15 inspirational business books of all time according to the New York Times.
I love love love this article! I’m a business growth coach who works with small business owners and often leaders from other MLM’s. From time to time I’ll get someone who has been struggling significantly even getting started and I find that it’s sheer absence of knowledge of the numbers. They are still under the impression that if I get three, and they get three then we’re all going to be millionaires. It’s very sad but the truth is not being told. Being in an MLM is hard. But it is very doable. I have had significant success in the past, while I am not in an MLM now. Nor do I want to be, you must be all In to make it work. Thank you for sharing this. I would love to interview you on one of my webinars
But, there are also companies that are somewhat unusual, which is what this list focuses on. These are companies that sell a different type of product and ones that have their own unique style or angle. Their unusual nature can a major advantage. It means that the products can stand out and you’re not just promoting the same old thing as everyone else. You won't just be “the tupperware lady”. You could be offering real value.
If your wife needs to make money for your family, what then could she do instead? Work nights or weekends? Find a paid job that can be done from home (there are legitimate companies out there that hire stay-at-home moms as customer support reps, transcriptionists, etc., though there are also plenty of scams that advertise as such, so look with a skeptical eye)? Start a freelance side hustle?
Much has been made of the personal, or internal, consumption issue in recent years. In fact, the amount of internal consumption in any multi-level compensation business does not determine whether or not the FTC will consider the plan a pyramid scheme. The critical question for the FTC is whether the revenues that primarily support the commissions paid to all participants are generated from purchases of goods and services that are not simply incidental to the purchase of the right to participate in a money-making venture.[46]

Many people may have done quite well for themselves in their network marketing / mlm’s / direct sales companies. But just think, how much better financially they could / would have done if they had started with their company in its infant stage, the beginning!! Well, if that’s something you have dreamed of, wished for, or ever thought about, then the time is NOW!!.


Eric Worre has been a leader in the Network Marketing profession for 28 years. Although he’s now retired from being a distributor and focused exclusively on Network Marketing Pro, his career has given him a broad range of experience. He’s been a top field producer, building sales organizations totaling over 500,000 distributors in more than 60 countries; the President of a $200 million Network Marketing company; a co-founder and president of his own company, TPN- The Peoples Network; and a high-level marketing consultant to the Network Marketing profession. Eric is the author of the international bestselling book Go Pro – 7 Steps to Becoming a Network Marketing Professional, which has sold over 1,500,000 copies and has become a “must-read” for anyone who is serious about building their network marketing business. Tell me more
I found your article interesting. My wife and I have been involved with AdvoCare since November 2011. Even if I never make another dime in AdvoCare, I will continue to use the products because they have worked and continue to work for us. What I find interesting is the statistic that the majority – 99.7% in MLM actually “lose” money. What is the context of that statistic? That would mean A: the majority of MLM companies don’t have a buyback or return policy B: people that get started with MLM’s have to take on much more inventory that they are able to sell or C: this statistic is not accurate. I believe that C is the right answer. I do agree there are flaws in the MLM industry just as there are flaws in every industry. However, I believe that the MLM industry has made huge improvements in recent years and we do have a better way. People are the variable. When you have a great product, a passion and purpose that drives you everyday, are teachable and coachable, and love others as much as you love yourself, you can be successful in this business. Through the process of investing in your own personal development and learning to serve others, you are able to lead others to do the same. Thanks again. I look forward to reading more from you in the near future.

Agree with most of your comments. Born and raised in the corporate community, we never even considered a MLM until came across one after retirement. Looking back we would have looked seriously at the industry much earlier. In any event, we had one good run until management made a few very bad decisions…killing 40 % of our business. But now we’ve found a new home with WGN. Among the many differences is they’re a technolgy company operating as a MLM…go figure.
I found your article interesting. My wife and I have been involved with AdvoCare since November 2011. Even if I never make another dime in AdvoCare, I will continue to use the products because they have worked and continue to work for us. What I find interesting is the statistic that the majority – 99.7% in MLM actually “lose” money. What is the context of that statistic? That would mean A: the majority of MLM companies don’t have a buyback or return policy B: people that get started with MLM’s have to take on much more inventory that they are able to sell or C: this statistic is not accurate. I believe that C is the right answer. I do agree there are flaws in the MLM industry just as there are flaws in every industry. However, I believe that the MLM industry has made huge improvements in recent years and we do have a better way. People are the variable. When you have a great product, a passion and purpose that drives you everyday, are teachable and coachable, and love others as much as you love yourself, you can be successful in this business. Through the process of investing in your own personal development and learning to serve others, you are able to lead others to do the same. Thanks again. I look forward to reading more from you in the near future.
As noted, many MLM companies do generate billions of dollars in annual revenue and hundreds of millions of dollars in annual profit. However, the profits of the MLM company are derived to the detriment of the overwhelming majority of the company's non-salaried workforce (the MLM participants). Only some of the profit is then significantly shared with none but a few individual participants at the top of the MLM participant pyramid. The earnings of those top few participants then allows the creation of an illusion of how one can potentially become financially successful if one becomes a participant in the MLM. This is then emphasized and advertised by the MLM company to recruit more participants to participate in the MLM with a false anticipation of earning margins which are in reality merely theoretical and statistically improbable.[14]
MLMs make it easy to feel like you’re making friends because you’ve got the MLM in common with fellow participants. Every MLM has their own lingo and Instagram hashtags. Members of the same MLM comment positively on each other’s social media posts and provide encouragement during livestream “parties.” They can then go meet these people in person at giant “extravaganzas” — conferences where they dress to the nines, dance to “Despacito,” and hear motivational speakers. For a stay-at-home mom who spends her days discussing which is the best pup on Paw Patrol, that sounds pretty freaking awesome.
"Multilevel marketing companies are defined by their business model," Janet Lamwatthananon, career advisor for ZipRecruiter, an online employment marketplace, wrote in an email. "Rather than having a traditional storefront or a website, MLMs sell their goods through consultants who are paid on commission. One way to think about MLMs is as collections of small businesses sharing a name and product line."
“Fast forward 10 years or so from the home equity line of credit losing, after we had paid off our home mortgage, we were in the process selling our home and purchasing another home,” he wrote. “We had to close the unused line of credit. We had to get a satisfaction letter to move forward with the new home purchase. We were fortunate that we never had a need to tap into the line of credit for any purpose, including educating our children. While a home equity line of credit may be beneficial and perhaps needed by some we simply decided to live within budget and never had to use [it] for any purpose.”
Besides earning money off your own sales, you also earn a percentage of the income generated by the distributors that you've brought into the program (these are known as your downline). Often there are bonuses for selling particular amounts of product or signing up a certain number of new members; you can earn cars and trips as well as cash. Sounds good, doesn't it? And being part of a well-run MLM business can be a lot like being a member of a large extended family.
I’d like to point out a few things: statistically something like 96% of businesses fail within the first 5-10 years, which is a much more impactful loss, both financially and time wise, than the few hundred dollars one puts into whatever product they’re using in MLM. So realistically the success rate as a “self employed business owner” with MLM is probably a bit better than it is with launching a traditional business, or at least consistent with it. It takes discipline and tenacity that many people don’t have- that’s why they chose to remain employees in the first place.
As you can see there is no shortage of MLM Nutrition companies to choose from – that is why we will have much more in the coming weeks and months about health and wellness multi-level network marketing companies and how to select the right business opportunity and product that best fits you and your needs. Stay tuned for our Direct Selling Success Strategy & Tactical Training Guide which will be releasing in the near future.
The reality is there’s nothing special about the stuff MLM companies sell. You can find whey protein and meal replacement shakes at your local CVS or online. You can buy essential oils at Whole Foods and Amazon. Your wife can buy quality make-up and skincare products at Ulta, Walgreens, or online. You can get pretty much anything an MLM sells and often for much cheaper, even when your MLM distributor discount is factored in (see the next section). There’s nothing significantly different about MLM products besides the marketing and branding.
Not all multilevel marketing plans are legitimate. If the money you make is based on your sales to the public, it may be a legitimate multilevel marketing plan. If the money you make is based on the number of people you recruit and your sales to them, it’s probably not. It could be a pyramid scheme. Pyramid schemes are illegal, and the vast majority of participants lose money.
Amway’s outsize political influence goes back to 1979, when the FTC lost its pyramid case against Amway. After four years of litigation, an administrative law judge found that Amway did not run an “illegal” pyramid scheme because it had safeguards to protect against the reliance on recruitment. These included requiring its distributors to sell 70 percent of their inventory each month and to sell to at least 10 different customers per month.
I know there are a few companies, like Mary Kay and Lia Sophia, who have a generally positive image, but there are many more, often built around some investment scheme, which continue to give this sector a bad image. If you scan the Internet, you will find dozens of negative articles, like "What's Wrong With Multi-Level Marketing?", but very few singing their praises.
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Within that, some companies thought that their products would be better off when people with own experience did the referral and possibly trough existing personal relationships by using their social network. That would be Network Marketing. Whether they sell and make money is irrelevant. You do network marketing when you talk about a good movie to friends, only you do not get rewarded, except the random girl who goes to watch the movie with you again based on your enthusiasm :D.
Having studied the psychology and behavior of boomers, this example represents a major shift in my thinking about the industry.  I no longer perceive these types of opportunities as money-making pyramid schemes.  Instead, I now see it as a way to enhance many of the personal aspects of retirement that are rarely discussed let alone planned for, with the added benefit of supplementing other popular retirement income sources such as pension and social security.

You can contact me too. I am with a solid company with good honest testimonies about the products. I am in a group with one of my team members who had rheumatoid arthritis. I know her personally. She has had great results. I can let you talk to her if you like. Our products seem to do well with arthritis and other health issues. I would love to talk to you if you are interested.
This is FIRE!! I love Network Marketing! I am a 19 year old entreleader out of Fort Wayne, Indiana and it is a career and something that needs mastered! It is very legit and my company is rock solid! If I can do it at 19 years young, anybody can get it done! I believe this will be one of the biggest industries in the millenial generation. Lets get it!

I agree with Jeannie. You can build a solid foundation from your warm market & then it snowballs. It is hard work & not a get rich industry. I to am with dōTERRA which is such a product driven company that 80% of wholesale customers are just customers because the products work. I love how everyone I have interacted with in my Upline are so driven by a purpose much bigger than amassing wealth! After almost 20 years of business experience (corporate sales & real estate), I can proudly say that I’ve never worked in such an edifying & encouraging environment. I can’t remember even 1 of my former bosses sitting down with me to chart a plan to bring me up to their level or even to take their current spot on the corp ladder – too much insecurity in that world & after all only 1 person makes it to the top of that pyramid. I love that in Network marketing you can easily surpass the rank & income of the person above you if you work with great purpose. The mentoring available & the personal development which happens in this environment is incredible!
A degree in business administration with a concentration in marketing may also prove helpful. Students learn the fundamental principles of marketing and selling, as well as how to run a business. Some general course topics include advertising, sales, e-commerce, marketing management, marketing research, finance, accounting, human resource management, and business ethics. 

That is really the magical element behind the multi-billion dollar market that is the direct sales and network marketing industries. And a large part of those are MLM-fashioned businesses that offer primarily are styled as health and wellness supplements in the name of weight loss, cognitive enhancement, skin care, hair care, beauty, anti-aging, dieting and anything else nutritionally-related or health-focused.
This is perhaps the most important question of all. If you're doing it because you think it's going to help you get out of a cash crunch, forget it. If you're doing it because you think you're going to be rich in a year, well, it's fine to have a vision but don't bank on it. On the other hand, if you really believe in the product, that gives you the best likelihood of success with it.
What makes a pyramid scheme a pyramid scheme isn’t its pyramid shape, however, but how its pyramidal structure works. If you apply for a job at Walmart, Walmart doesn’t require you to buy $50 worth of product from them before they’ll give you a job. And once you start working for them, they don’t require that you make $100 worth of purchases from them each month to keep your job. But an MLM does.
Meet Brendon Burchard Brendon Burchard is the world’s leading high performance coach, a three-time New York Times bestselling author, and is in the Top 100 Most Followed Public Figures on Facebook – with more than 10 million fans across his pages. His personal development videos have been viewed more than 100 million times and Success Magazine ...…
It was not until August 23, 2005 that the State Council promulgated rules that dealt specifically with direct sale operation- Administration of Direct Sales (entered into effect on 1 December 2005) and the Regulations for the Prohibition of chuanxiao (entered into effect on 1 November 2005). When direct selling is allowed, it will only be permitted under the most stringent requirements, in order to ensure the operations are not pyramid schemes, MLM, or fly-by-night operations.

Will Allysian conquer the bold new future of nootropics and smart pill supplements as a network marketing distribution model? What we do know is that they are new, have a nice website, some outside publicity, and show all signs of having future success – but time will tell with this new one just starting out in the not-so-easy industry of MLM marketing.
When you join an MLM, you’ll be pressured to utilize your social network by pitching the product to friends and family, and encouraging them to become distributors themselves. First, your MLM recruiter will tell you to hit up your “warm leads” — your family members and close friends. After you’ve tapped that out, they’ll tell you to reach out to co-workers and even old high school pals. When you’ve drained that vein, they tell you to start pitching to random strangers in public or on the internet. That’s why it’s called network marketing.
The MLM industry varies so much and is so vast, it’s kind of hard to break into any niche with a new product (because chances are it’s already been done), however this company managed to do it! With their custom nail designs and adhesive technique, the company made a big bang with their introduction to the direct sales platform.  They got over 100,000 associates in no time, and ended up conquering their market.
The content here is for information purposes only. By delivering the information contained herein is does not mean preventing, diagnosing, mitigating, treating or curing any type of medical condition or disease. When beginning any natural supplementation regiment or integrative treatment, the advice of professionally licensed healthcare providers is advisable to seek.
Some multilevel marketing companies sell protein powders to high performance athletes. Others sell multivitamin supplements to pregnant mothers. And some sell memory-boosting supplements to elderly people. The world of health and nutrition companies is vast, and there are all sorts of new niches to explore. New MLMs are springing up every year trying to best the next USANA.

The content here is for information purposes only. By delivering the information contained herein is does not mean preventing, diagnosing, mitigating, treating or curing any type of medical condition or disease. When beginning any natural supplementation regiment or integrative treatment, the advice of professionally licensed healthcare providers is advisable to seek.
Eric Worre sits down with Gloria Mayfield Banks and talks about the “it” factor. Gloria shares her view on what the defining characteristics are of the high achievers. What does it take for a person to excel in Network Marketing? Gloria shares that it’s not your personality. She’s seen all types of personalities at the top of the game. It’s abo ...…
I’d like to point out a few things: statistically something like 96% of businesses fail within the first 5-10 years, which is a much more impactful loss, both financially and time wise, than the few hundred dollars one puts into whatever product they’re using in MLM. So realistically the success rate as a “self employed business owner” with MLM is probably a bit better than it is with launching a traditional business, or at least consistent with it. It takes discipline and tenacity that many people don’t have- that’s why they chose to remain employees in the first place.
If you get an MLMer to admit that they’re having to pay a lot of money to be a part of an MLM company, they’ll all often say something like, “Well, this is just like buying a McDonalds’s franchise. When you buy a McDonald’s franchise you have to pay the company a large franchise fee to start and then buy the product (fries, burger patties, Flurry mix) from McDonald’s.”
But then Jim sees something in the starter brochure: Instead of just buying the amount of shakes that he needs to fulfill the demand for them among his friends and family, Company A requires Jim to buy $100 worth of shakes each month to maintain his status as a distributor. The company says you need to do this so you have enough inventory to sell to people and so you yourself can use the product.
Not all multilevel marketing plans are legitimate. If the money you make is based on your sales to the public, it may be a legitimate multilevel marketing plan. If the money you make is based on the number of people you recruit and your sales to them, it’s probably not. It could be a pyramid scheme. Pyramid schemes are illegal, and the vast majority of participants lose money.
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