When you hit over a billy in annual sales, that’s reason enough to be on the shortlist. On top of that, they’ve been in the MLM game for over two decades, and they’re now the “largest online wellness shopping club” (basically just sounds like a fancy way of saying they sell a lot of miracle diet pills…for our rankings of the best women diet pills are here).
No matter how you slice it, the only way you will ever build a highly profitable network marketing business is to be willing to MASTER the art and science of sales, marketing and leadership. Because MLM is form of “direct sales” and no one makes a dime until products and services are sold. And it’s that way in every business, not just network marketing.
Most art directors have at least a bachelor’s degree in graphic design, marketing, or a related field. Classes in marketing, art, and computer science will help art directors gain a better perspective of what consumers (and employers) are looking for. Art directors will also have five to seven years of experience in graphic design and art project management, preferably in their industry, before moving into department management.
Commission Quick View: Details about the compensation plan are scarce as well. Unilever briefly highlights this on the site, focusing on the way that there are multiple levels that you progress through. They also highlight how long each level tends to take – suggesting a duration of around seven to eight years to reach the highest rank in the company.
One of the best skincare products in and outside of MLM, no doubt. They were founded by a couple dermatologists, and they used to be an upscale department store brand before entering the world of network marketing. Rodan and Fields created Proactiv, which ended up being one of the most famous skincare products of all time (and a hero-in-a-bottle for every middle schooler who’s ever been called pizza-face). Just this one product line is nearing $1 billion in annual sales.
Not all multilevel marketing plans are legitimate. If the money you make is based on your sales to the public, it may be a legitimate multilevel marketing plan. If the money you make is based on the number of people you recruit and your sales to them, it’s probably not. It could be a pyramid scheme. Pyramid schemes are illegal, and the vast majority of participants lose money.
MLM salespeople are, therefore, expected to sell products directly to end-user retail consumers by means of relationship referrals and word of mouth marketing, but most importantly they are incentivized to recruit others to join the company as fellow salespeople so that these can become their down line distributors.[3][6][7] According to a report that studied the business models of 350 MLMs, published on the Federal Trade Commission’s website, at least 99% of people who join MLM companies lose money.[8][9] Nonetheless, MLMs function because downline participants are encouraged to hold onto the belief that they can achieve large returns, while the statistical improbability of this is de-emphasised. MLMs have been made illegal in some jurisdictions as a mere variation of the traditional pyramid scheme, including in mainland China.[10][11]

If Owner Two decided to expand his business and sponsors Owner Three, Owner Two would be credited for any sales volume that Owner Three produces. Lastly, because Owner One sponsored Owner Two, Owner One would also be credited for the sales volume of both Owner Two and Owner Three. It is this ability to generate revenue streams from multiple sources that has made network marketing a popular and profitable business for many.
Multi-level marketing (MLM) is a distribution-based marketing network that includes direct sales and a downline of distributors. These home businesses tend to get a lot of bad press for their similarity to pyramid schemes. In reality, they have one key difference. Where pyramid schemes require people to invest in a false promise of wealth, MLM organizations sell real products or services that their distributors believe in.
Okay, if former presidential candidates wasn’t enough, this company even got a very popular American paper, the New York Times, to make some high profile endorsements.   Just shy of making it to the top 10 MLMs list, this company has some significant worth…let’s say about $3 billion dollars!  If you check them out on the stock exchange, you’ll see their growth rate is incredible.
I am with Beachbody. There is nothing better than actually being able to watch someone transform their lives. Health and wellness is THE place to be and everyone needs proper nutrition PERIOD. Beachbody has the tools and corporate backing to make it worth a look. Not very often do I find a new customer who has not already heard of at least on Beachbody product from their TV advertising
This podcast is brought to you by Go Pro Recruiting Mastery - the #1 generic training event for the Network Marketing Profession. Join us December 4-6 at the MGM Grand Garden Arena in Las Vegas, Nevada. You will hear from top thought leaders including Magic Johnson, John Maxwell and dozens of Million-Dollar Earners. It's an extraordinary event that you and your team can't afford to miss.
USANA Health Sciences is a powerhouse in health supplementation. I personally love the focus on cellular nutrition and their high level of manufacturing practices. Considering they have 1000+ olympic and elite athletes who use their products, rated number 1 nutritional product in the world for over a decade. The products have blessed the health of my customers/clients and as USANA is about to hit the 1 billion target, it’s proving that they are a company dedicated to the health and wellbeing of everyone.

This is one MLM business that is seriously committed to being eco-friendly…the company’s headquarters is powered by the power of the wind!  This company is looking only one way, and that’s to the future my friends. They use the internet to their advantage and use a very interesting innovative strategy by utilizing social marketing with their reps.  No one really likes or hopes to be bothered by non-friends on Facebook, but this company’s social media game plan is very effective and it’s better than throwing home parties (that no one may show up to…don’t judge me, I’m just stating the obvious).
I totally agree, Mary. You can lose soooo much more just by opening up a small storefront business. I was in the Spa Industry and then the economy tanked in late 2008. I did not renew my lease in 2009. Lost my several hundred thousand dollar build-out. Lost so much more than taking an MLM business seriously. Even if I would have front loaded on a ton of product, I still would have been better off. People spend $750 and get some business cards then do nothing and blame MLM.
Determine if the company is handling advertising and publicity on its own to help create demand for the product. Find out what restrictions are there on where and how you can promote it, such as advertising and websites. There's not a right or wrong answer to that question. A wide-open policy is more flexible for you, and for everyone else, too. If you're prepared to be highly competitive, that's fine, but if not, you may prefer to work with a company whose policy is more restrictive.

Intelligence managers will need at least a B.S. in marketing, business, economics, or some related field; an M.B.A. or master’s degree in statistics is a plus. Intelligence managers will also need an educational background and several years’ experience in a variety of statistical methodologies and analytics, as well as strong writing and presentation skills.
Consultants make up the vast majority of MLM jobs. However, The Direct Selling Association (DSA) reports that the average annual income for consultants is about $2,400; in addition, roughly 90 percent of all consultants earn less than $5,000 annually. Not exactly the stuff through which marketing careers are made—although it could prove to be valuable entry-level experience.
Not all MLM companies are created equal. Many see an initial burst of success followed by a gradual tapering off of profits, causing them to collapse and go out of business. MLM companies that succeed have sound business models, both for those who run the company and for those who sell product and recruit new sales agents. There are many sites devoted to MLM rankings, creating lists of companies likely to provide a return on investment to sales agents interested in the industry.
An issue in determining the legitimacy of a multi-level marketing company is whether it sells its products primarily to consumers or to its members who must recruit new members to buy their products. If it is the former, the company is a legitimate multi-level marketer. If it is the latter, it could be an illegal pyramid scheme. The Federal Trade Commission has been investigating multi-level marketing companies for several decades and has found many that blur the lines between the two. According to industry data, there are 90 million members worldwide, but relatively few earn meaningful income from their efforts. To some observers, that reflects the characteristics of a pyramid scheme.
The legal distinction between MLMs and traditional pyramid schemes has been characterized by many authorities as a legal fiction. Jurisdictions that retain a legal distinction between MLM pyramid businesses versus illegal pyramid schemes retain said distinction on two key distinguishing features: 1) that MLMs always encompass the sale of actual products/services, while traditional illegal pyramid schemes ordinarily do not (though sometimes they do), and 2) that climbing an MLM pyramid is overwhelmingly statistically improbable (especially to its highest participant levels) but not theoretically impossible, whereas climbing a traditional illegal pyramid scheme is both statistically and theoretically impossible.[citation needed] 

Network marketers may also find a degree in marketing or business administration very useful. A degree program in marketing helps students understand the consumer market and the factors that influence consumer-purchasing decisions. A degree in business administration prepares students to plan and direct the everyday operations of small businesses and large corporations.
What's up ladies and dudes! Great to finally meet you, and I hope you enjoyed this post. My name is Nathaniell and I'm the owner of One More Cup of Coffee. I started my first online business in 2010 promoting computer software and now I help newbies start their own businesses. Sign up for my #1 recommended training course and learn how to start your business for FREE!
The team aspect includes six main ranks and then another eight executive ranks. Each rank has additional qualifications. These are based mostly on your team sales and on how many active legs you have. You also need at least 100 PQV (Personal Qualifying Volume) per month, after the first six months. It isn’t clear how much that equates to but it’s going to be at least $100 in sales per month – probably higher.
Icahn is helping vet Trump’s choices to head the regulatory agencies and one of his companies has already benefited on Wall Street from the selection of Trump’s Environmental Protection Agency pick Scott Pruitt, whom Icahn helped vet. If Icahn assists Trump in naming FTC commissioners, he will be helping to staff the body charged with enforcing the Herbalife settlement.

Saturation is impossible because there isn't a finite number of people. Every day new people are born or turn 18, thereby adding new potential network marketers to the pool of prospects. Tim Sales, in Zig Ziglar’s book, Network Marketing for Dummies, offers the best argument against the saturation myth. He asks, “Do you know anyone who doesn’t have a refrigerator? No? That doesn’t stop GE from selling more of them.”

She soon found that there were major downsides. The company billed itself as something that could be done on a part-time schedule with very little money down, but Cramer was working around-the-clock and racking up costs, including fees to travel to company meetings and buy new inventory. Earning money required bringing on new recruits, and Cramer felt guilty when an unemployed woman fighting bankruptcy was willing to invest her meager savings in getting started, even though Cramer knew the woman didn't have the skills or temperament to succeed. Cramer eventually soured on the experience and quit. "It cost me about $10,000 by the time I got out of it," she says.
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Tracy Willard of California began her MLM career out of necessity.  “Prior to getting involved in my business, I told my friends to never let me join one of those things… but when our family was hit by the mortgage crisis I had to do something different.”  She started her business with the intention some retirees may also find themselves.  “I started with the idea that I just needed to make my month easier.  My company helped me figure out what I needed to do in order to make an extra $500 per month.”
If your wife needs to make money for your family, what then could she do instead? Work nights or weekends? Find a paid job that can be done from home (there are legitimate companies out there that hire stay-at-home moms as customer support reps, transcriptionists, etc., though there are also plenty of scams that advertise as such, so look with a skeptical eye)? Start a freelance side hustle?
Although Jeff's global business includes Distributors in more than 25 countries and thousands of qualifiers, his mission remains to support and encourage those around him. Jeff does this through recruiting, coaching, and mentoring on a daily basis. He has never been more passionate or excited about the business because he TRULY believes the best is yet to come.
This argument suggests that only the people who get in early make money, which isn't true. Many ground-floor members make nothing while many who come in years later make a fortune. The truth is, in good network marketing companies, members can make any amount regardless of where they are in the organization. Income is related to effort, not position. 
Most art directors have at least a bachelor’s degree in graphic design, marketing, or a related field. Classes in marketing, art, and computer science will help art directors gain a better perspective of what consumers (and employers) are looking for. Art directors will also have five to seven years of experience in graphic design and art project management, preferably in their industry, before moving into department management.
“Utah Attorney General Sean Reyes has been a supporter of the direct selling industry for many years,” the organizers of the Direct Selling Edge Conference said in promoting his speech. “As a former business owner himself, Reyes applauds those who desire to manage their own businesses on their own terms,” which is the kind of “be your own boss” come-on MLMs make to prospective members.
Some companies even let their products speak for themselves by developing excellent quality and highly effective product performance. They allow prospects to taste their products, asking for feedback, ideas, and suggestions on how to improve the products. Satisfied customers will then provide testimonials to convey the benefits and advantages of using the merchandise. These testimonials will now be used by the companies as their promotional tools.

“Fast forward 10 years or so from the home equity line of credit losing, after we had paid off our home mortgage, we were in the process selling our home and purchasing another home,” he wrote. “We had to close the unused line of credit. We had to get a satisfaction letter to move forward with the new home purchase. We were fortunate that we never had a need to tap into the line of credit for any purpose, including educating our children. While a home equity line of credit may be beneficial and perhaps needed by some we simply decided to live within budget and never had to use [it] for any purpose.”
The company is currently facing a class action lawsuit regarding the unfair marketing of their Lash Boost eye serum. The $150 product was apparently sold without proper disclaimers for side effects, which could include “change(s) in iris color, eyelid drooping, itchy eyes, eye/lid discoloration, thinning and loss of eyelashes/loss of eyelash hair, eye sensitivity, eye infections, and vision impairment.”
MLM has stretched its sticky fingers out into just about every product market out there, so it’s kinda hard to do something new nowadays. But Jamberry Nails did it. Their adhesive, custom nail designs BLEW UP when they hit the direct sales floor. They built up an army of over 100,000 consultants in the time it takes most people to get a mediocre pay raise at their 9-5.

Multi-level marketing (MLM) is a distribution-based marketing network that includes direct sales and a downline of distributors. These home businesses tend to get a lot of bad press for their similarity to pyramid schemes. In reality, they have one key difference. Where pyramid schemes require people to invest in a false promise of wealth, MLM organizations sell real products or services that their distributors believe in.
The other company is Paparazzi. The advantage here is that the entire style is different. You’re selling inexpensive pieces that people can buy easily – without having to order and wait for delivery. Paparazzi uses a purchase-first model, so you should plan and weigh up the risk carefully. But, there is certainly potential. If nothing else, the style is a welcome change from the countless jewelry companies that charge $50 or more for a single item.

When you look at our hypothetical MLM, it’s hard not to notice that it pretty much works like a pyramid scheme: you make money by recruiting people below you. Instead of the people below you giving you and the people above you money in order to be part of the MLM — as in a traditional pyramid scheme — you (and the people above you) get a commission off the product purchases the recruits below you are required to make from the MLM. Distributors make little to no money selling product to people outside the company.
By using the network marketing model, they stay ahead of the competition against their traditional counterparts. Not only do they level the playing field by allowing small businesses the same opportunities which their competing large corporations enjoy, they also build valuable relationships directly with their customers which generates customer satisfaction and a loyal following.
During the Obama administration, the Federal Trade Commission made its biggest-ever effort to curb this industry when last summer it slapped nutritional supplement–seller Herbalife with a $200 million fine and, as part of a settlement with Herbalife, demanded it restructure its business so that it would “start operating legitimately,” as FTC Chairwoman Edith Ramirez put it. The FTC alleged Herbalife had engaged in “unfair and deceptive practices,” and put it under a federal monitor for seven years, demanding onerous changes to its compensation plan and requiring extensive documentation of customer sales. Ramirez then set down an ambitious posture for the FTC: In the future, she said at an MLM industry conference in October, these companies should adopt the new Herbalife rules when structuring their businesses, as the FTC would be watching.
In 1959, two employees of Nutrilite, Rick de Vos and Jan van Andel, founded their own company: Amway. Amway was created using the MLM organizational structure and paved the way for MLM companies to be established in other countries like Canada, the United Kingdom, Australia, Germany, and France. Amway allowed for companies like Panasonic, Palmolive, and MasterCard to include network marketing in their omnichannel marketing strategies. Amway's success has even led them sponsor an NBA arena, the Orlando Magic's Amway Center (and the older Amway Arena), since 1989.

Then we get to compensation plans behind DS and NM. That would be SLM or MLM as in Single Level Marketing or Multi Level Marketing. In this sense, the expression Marketing is not ideal, it should be Multi Level Sales…in most cases. Depending on your activity, you can either be a selling person, or a referring person where the company, website, Fedex does the sales, payment and delivery. There are many forms of the compensation plan, about 1 for every company with a few overlaps. Some of them are by law illegal, most of them are just messed up from the beginning. Success ratio is about 1:200 for a network marketing company to become great and lasting.
I am a true believer in the MLM INDUSTRY! It truly iS an OPPORTUNITY FOR BETTER Health and Wealth!! I applaud everyone whom is interested in helping not only themselves as well as others without harming the environment! I FEEL TRULY BLESSED to have become involved with THE OPPORTUNITY COMPANY which has a line of 6 different proven groundbreaking Brands of Health and Wellness products as well as voted in the world #1 Compensation Plan in the Industry 2016!
Lauded as the #1 leadership expert in the world by Inc. Magazine, John C. Maxwell is a speaker, coach, and New York Times Bestselling Author. He has written more than 80 books - including the 21 Irrefutable Laws of Leadership and the 21 Indispensable Qualities of a Leader - that have sold more than 26 million copies and have been translated int ...…
Hi JP, Your assessment of Melaleuca stating… “When you hit over a billy in annual sales, that’s reason enough to be on the shortlist. On top of that, they’ve been in the MLM game for over two decades, and they’re now the “largest online wellness shopping club” (basically just sounds like a fancy way of saying they sell a lot of miracle diet pills).” is VERY misleading and inaccurate. They offer “far more” products and services than weight control supplements. I have been a “customer” only of Melaleuca for over 20 years and can attest to the superb quality of their products. Please get your facts correct before posting inaccurate information. 🙂
For example, most successful people building a network marketing business do so in an organized method. They work a few dedicated hours each week, with each hour of effort serving as a building block for their long-term business growth. Then they sponsor other people and teach those people how to sell the company product and sponsor others who duplicate the process.

Great listing and especially the honest look at what being in an MLM means. Direct sales is a hard business, especially if you’re not passionately using the product daily. You see too many people who join thinking it will be a get rich quick scheme and don’t actually care about the product or their customers. Genuine lasts and is successful, companies like Avon and Mary Kay have been around for generations because people love their products.
*  Go Pro Recruiting Mastery– the world’s #1 generic training event for the Network Marketing Profession.  Join us December 4-6, at the MGM Grand Garden Arena in Las Vegas, Nevada.  You will hear from top international thought leaders including Magic Johnson, John Maxwell, and dozens of Million-Dollar Earners. It’s an extraordinary event that you and your team can’t afford to miss.  To learn more, go to GoProRecruiting.com.
Many people may have done quite well for themselves in their network marketing / mlm’s / direct sales companies. But just think, how much better financially they could / would have done if they had started with their company in its infant stage, the beginning!! Well, if that’s something you have dreamed of, wished for, or ever thought about, then the time is NOW!!.
Hmmm, what should I say about this company, well it still seems like they are far from “the finest and most-respectable retail energy provider in America,” I feel this way because it was just a few years ago that they were dealing with a class action lawsuit.  But when you have $1.5 billion in revenue in the bank from your global business, a lawsuit doesn’t really seem to break your stride.
I see Melaleuca on here. I see that as both good and bad. They are an awesome company with a great compensation plan. However, they are not an MLM. They are not even listed with the federal agency that oversees those companies. They are a Consumer Direct Marketing company. How does that differ? While I am required to purchase a certain amount each month, that’s all I need to purchase. It’s all products I use in my own home for myself. I don’t have a monthly quota to meet. I don’t have to buy product and sell it to people. The idea is that the product goes to the consumer only. In fact, it’s against company policy to buy product and sell it to others. The only comparison I see are the “levels” of customerS in my group. Can you shed any light on why you think they are an MLM? Thanks, so much!
Good companies find ways to intelligently leverage technology. Thanks to Amazon and Wal-Mart, we’re all spoiled. We want what we want, we want it NOW and we want it delivered for free. Smart network marketing companies are eliminating as many barriers as possible to make it easier for consumers to place and receive orders. They’re finding ways to make it easier for consumers to connect via mobile apps, tell stories via social media tools, provide best-in-class web experiences and leverage as much data as possible to stay ahead of consumer demand. The corporate team also needs to leverage technology to enhance workflows.
For more than 40 years, Jim Rohn helped people around the world sculpt life strategies that expanded their imagination of what is possible.  Those who had the privilege of hearing him speak can attest to the elegance and common sense of his material, which is why he is still widely regarded as one of the most influential thinkers of our time and thought of by many as a national treasure.
Go Pro Recruiting Mastery – the world’s #1 generic training event for the Network Marketing Profession.  Join us December 4-6 at the MGM Grand Garden Arena in Las Vegas, Nevada.  You will hear from top thought leaders including Magic Johnson and dozens of Million-Dollar Earners.  It’s an extraordinary event that you and your team can't afford to miss.
Another growing reality that could benefit MLM and related businesses is the increasing number of baby boomers who are disenchanted with their current careers.  They’re worn-out from years of the corporate grind and don’t feel the connection between their job and the people it impacts outside their office walls or company grounds.  They’re shifting their focus from accumulating a giant nest egg to a desire to be part of something bigger and better… to have a positive effect on others... and working in retirement.  Facets of life that can be fulfilled with specific types of products and service available through some MLM or Direct selling opportunities. 

Network marketing is a business model that depends upon a network of distributors for growth, such as in multilevel marketing. It is a direct selling method that features independent agents that make up a distribution network for goods and services. Some network marketing systems are based on tiers that denote how many levels deep a sales and distribution network goes. In two-tier or multi-tier examples, the people that make up the top tier of a distribution network are also encouraged to build and manage their own networks of salespeople. Each network creator (or "upline") then earns a commission on their sales revenue, as well as on the sales revenue of the network they have created, otherwise known as "downline." There are many examples of reputable network marketing operations, though some have been criticized of being pyramid schemes and have been banned in some countries as a conduit for consumer fraud.
Most art directors have at least a bachelor’s degree in graphic design, marketing, or a related field. Classes in marketing, art, and computer science will help art directors gain a better perspective of what consumers (and employers) are looking for. Art directors will also have five to seven years of experience in graphic design and art project management, preferably in their industry, before moving into department management.
Have a question about your finances? Michelle Singletary has a weekly live chat every Thursday at noon where she discusses financial dilemmas with readers. You can also write to Michelle directly by sending an email to michelle.singletary@washpost.com. Personal responses may not be possible, and comments or questions may be used in a future column, with the writer’s name, unless otherwise requested.
Busting out into a world where you are met with travel bloggers, hotel jumpers, and digital wanderers, seems to me that #wanderlust had to be one the best ideas ever…out of the MLM industries.  A lot of people are willing to work far away and alone, and a big reason is because people want to travel and see the world. Therefore, a remote income business with a travel MLM company just seems like the right move.   World Ventures came out with a solid effort in the travel niche, and was named as one the incorporation 5000’s fastest growing companies 2 times in a row.
*  Go Pro Recruiting Mastery – the world’s #1 generic training event for the Network Marketing Profession.  Join us December 4-6, at the MGM Grand Garden Arena in Las Vegas, Nevada.  You will hear from top international thought leaders including Magic Johnson, John Maxwell, and dozens of Million-Dollar Earners.  It’s an extraordinary event that you and your team can’t afford to miss.  To learn more, go to GoProRecruiting.com.
Elliot Roe is a leading expert in Mindset Optimization for High Performers and is the world's #1 Mindset Coach for poker players. In just the last three years, his poker clients have won more than $50,000,000 and nearly every major tournament title including the World Series of Poker Main Event. His clientele also includes Olympic Medalists, UFC Champions, Hollywood Actors, Business Executives, and Wall Street Traders. His unique mindset coaching system leverages the power of hypnotherapy to eliminate fears and breakthrough mental roadblocks allowing you to operate in a state of peak performance.

Although emphasis is always made on the potential of success and the positive life change that "might" or "could" (not "will" or "can") result, it is only in otherwise difficult to find disclosure statements (or at the very least, difficult to read and interpret disclosure statements), that MLM participants are given fine print disclaimers that they as participants should not rely on the earning results of other participants in the highest levels of the MLM participant pyramid as an indication of what they should expect to earn. MLMs very rarely emphasize the extreme likelihood of failure, or the extreme likelihood of financial loss, from participation in MLM. MLMs are also seldom forthcoming about the fact that any significant success of the few individuals at the top of the MLM participant pyramid is in fact dependant on the continued financial loss and failure of all other participants below them in the MLM pyramid.


At the corporate level, MLM professionals develop an easily communicated mission and image, and create resources that facilitate that communication. The key to knowing how to communicate this message to customers is knowing and understanding them. Therefore, effective MLM begins with data, and builds upon that data throughout a campaign. With the sales and customer information generated at each presentation, companies can better discern what products to acquire and/or develop, how to best portray them to their audience, and how to tailor their message to different market segments.
Network marketing programs feature a low upfront investment--usually only a few hundred dollars for the purchase of a product sample kit--and the opportunity to sell a product line directly to friend, family and other personal contacts. Most network marketing programs also ask participants to recruit other sales representatives. The recruits constitute a rep's "downline," and their sales generate income for those above them in the program.
WHEN NANCY CRAMER WAS A young mother, she wanted to stay at home with her kids. It wasn't long, she says, before the multilevel marketing community found her and got her on board to start selling a line of vitamins and skincare products. She was intrigued by the sales pitch: She could be at home with her kids, make extra income on the side, and all she had to do was call 10 people per day.

Lauded as the #1 leadership expert in the world by Inc. Magazine, John C. Maxwell is a speaker, coach, and New York Times Bestselling Author. He has written more than 80 books - including the 21 Irrefutable Laws of Leadership and the 21 Indispensable Qualities of a Leader - that have sold more than 26 million copies and have been translated into 50 languages. In 2005, he was one of 25 best-selling authors named to Amazon.com's Hall of Fame. 
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