Multi-level marketing (MLM), also known as direct selling, is a strategy that some companies use to peddle their products. Consultants get paid by selling the product directly to friends and family in addition to recruiting new sellers into their “downline.” There are no physical store locations for this type of merchandise — if you want to order your leggings or anti-wrinkle cream, you have to call up your local sales rep.
Some companies even let their products speak for themselves by developing excellent quality and highly effective product performance. They allow prospects to taste their products, asking for feedback, ideas, and suggestions on how to improve the products. Satisfied customers will then provide testimonials to convey the benefits and advantages of using the merchandise. These testimonials will now be used by the companies as their promotional tools.
* Go Pro Recruiting Mastery– the world’s #1 generic training event for the Network Marketing Profession. Join us December 4-6, at the MGM Grand Garden Arena in Las Vegas, Nevada. You will hear from top international thought leaders including Magic Johnson, John Maxwell, and dozes of Million-Dollar Earners. It’s an extraordinary event that you and your team can’t afford to miss. To learn more, go to GoProRecruiting.com.